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This self-initiated concept project explores four different direct-response approaches for static Facebook and Instagram ads. The objective was to create product-focused creatives that communicate the main message quickly, remain readable on mobile, and give the viewer a clear reason to take action. Creative angles explored: • Problem vs. solution comparison for a reusable lunch bag • Benefit-stack layout for a portable blender • Bundle and discount offer for a portable coffee kit • Pain-point and product-demonstration ad for a carpet cleaner Each creative was developed using: • A clear, attention-grabbing hook • Strong product visibility • Benefit-driven messaging • Mobile-friendly visual hierarchy • Contrasting brand colors • A direct call to action My role included creative direction, concept development, on-image messaging, AI-assisted product visualization, layout design, and final ad composition. These designs are portfolio concept projects created to demonstrate my approach to static Meta advertising. They were not produced for a real client campaign, and no performance results are being claimed.

Hamza Mahjabi

I create conversion-focused Meta ad creatives and AI product