This self-initiated concept project explores four different direct-response approaches for static...This self-initiated concept project explores four different direct-response approaches for static...
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Hamza Mahjabi
• Aug 8
This self-initiated concept project explores four different direct-response approaches for static Facebook and Instagram ads.
The objective was to create product-focused creatives that communicate the main message quickly, remain readable on mobile, and give the viewer a clear reason to take action.
Creative angles explored:
• Problem vs. solution comparison for a reusable lunch bag • Benefit-stack layout for a portable blender • Bundle and discount offer for a portable coffee kit • Pain-point and product-demonstration ad for a carpet cleaner
Each creative was developed using:
• A clear, attention-grabbing hook • Strong product visibility • Benefit-driven messaging • Mobile-friendly visual hierarchy • Contrasting brand colors • A direct call to action
My role included creative direction, concept development, on-image messaging, AI-assisted product visualization, layout design, and final ad composition.
These designs are portfolio concept projects created to demonstrate my approach to static Meta advertising. They were not produced for a real client campaign, and no performance results are being claimed.
AI ArtGraphic DesignAdobe PhotoshopCanvaDALL·E 2Advertisement Design
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