Spec campaign created for Tovala to demonstrate brand copywriting and social media content development. I developed the concept and messaging for a seasonal fall menu launch, creating product-focused social content and copy designed to capture the feeling of autumn dining while highlighting Tovala’s convenient, chef-crafted meals for busy weeknights.
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44
Developed a recurring social media series for City Grows highlighting employees and their favorite plants. I created the campaign concept and format, gathered recommendations and insights from team members, and wrote each feature to capture their individual personalities while introducing customers to products available in-store. The series was designed to create authentic customer connections, showcase staff expertise, and encourage product discovery.
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48
A multi-page editorial feature for BeLocal Pittsburgh exploring the people, industries, landmarks, and cultural influences that shaped the city. I researched historical topics and supporting facts, then turned that information into accessible, engaging editorial content designed for a broad audience.
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Published editorial feature for BeLocal Pittsburgh profiling the Pompeani family and their connection to the Pittsburgh community. I contributed to research, source development, follow-up outreach, and feature writing, helping shape the story around the family’s work in broadcasting, philanthropy, sports, and civic involvement. The project highlights my experience with interview-driven storytelling, research, and community-focused editorial content.
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72