Gwen Abas
UX designer & Framer developer.
Ready for work
Gwen is ready for their next project!
Some stuff I designed for my next Framer template as visual assets.
Feel free to use, if you like them!
Votive — designing a slower way to shop fashion.
I designed a sustainable fashion e-commerce experience where transparency isn't an afterthought.
I combined editorial art direction with a structured CMS and responsive system, creating an experience that feels more like a fashion...
Pantone 448 C is called the world's ugliest color.
It's used on cigarette packaging because people are less likely to buy products wrapped in it.
I turned it into an architecture landing page.
Because I don't believe colors are inherently ugly.
Only poorly used.
One interaction I really enjoyed building for Votive.
Every colour swatch is connected to the CMS, so selecting a new variant instantly updates the product images—no manual setup on individual pages.
Small detail, smoother experience.
I think this is the most editorial-looking section in my Votive template.
Hope you like it as much as I do. ✨
