Gustavo A.
Brand design and website for startups that need to stand out
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When Empathetic Design & Clean Code Drive Real Bookings
Alana Amorim is a clinical nutritionist specializing in women's health with a personalized, empathetic approach to patient care. Her main challenge was digital conversion: potential patients arrived with sensitive health questions but lacked a direct, welcoming, and professional platform to take the next step and book an appointment.
The Solution
Empathetic, Targeted UI/UX: Designed an elegant, warm interface in Figma, organizing complex clinical specialties, transparent FAQs, and patient testimonials to build immediate trust.
High-Performance Front-End: Built a lightweight, fully responsive website using semantic HTML5, CSS3, and JavaScript, ensuring instant loading speeds on mobile devices.
Conversion Rate Optimization (CRO): Positioned high-intent CTA buttons connecting visitors directly to 1-tap WhatsApp scheduling, removing friction for both in-person and online consultations.
The Impact & Experience
The greatest reward as a digital builder is seeing a client receive qualified inquiries immediately after launch. The new platform communicates clinical authority from the very first glance, turning casual visitors into confirmed appointments.
Proving that a well-crafted digital experience removes hesitation, elevates a healthcare provider's expertise, and drives measurable revenue was an extraordinary and fulfilling milestone.
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How Smart Code & AI SEO Brought Real Clients
Arlan brings over 33 years of experience as a master hairstylist and educator. My goal was to turn his established offline authority into a fast, modern digital presence that drives real bookings.
What I Built:
Clean UI/UX: Designed an intuitive interface in Figma focused on trust, social proof, and a 1-click WhatsApp booking flow.
Fast Front-End: Coded a lightweight, fully responsive website using HTML5, CSS3, and JavaScript for instant loading.
AI & Local SEO (GEO): Optimized local metadata and semantic structure so modern AI engines could easily find and recommend the business.
The Real-World Result
The most rewarding moment came when an international fashion model searched an AI tool for the top local stylist specialized in layered haircuts. Thanks to the technical SEO implementation, the AI recommended Arlan Alves directly. She booked through the site and loved the result.
Knowing my work put high-profile clients in his chair and brought measurable business growth made this project an incredibly fulfilling experience.
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PassoLeve is a modern, impact-driven EdTech platform designed to bridge the gap between entry-level job seekers and hiring companies. The goal was to build a clean, accessible, and conversion-focused web presence that explains the product clearly while inspiring trust.
My Role & Deliverables
UI/UX Design: Crafted user flows, responsive wireframes, and high-fidelity mockups in Figma, focusing on readability and accessibility.
Front-End Development: Built a responsive, high-performance web interface using semantic HTML5, modern CSS3/Bootstrap, and JavaScript.
Conversion Optimization: Designed clear visual hierarchy, trust metrics (+3.2k students, 120+ partner companies), straightforward plan comparisons, and a frictionless registration flow.
Mobile-First Experience: Ensured layout fluidity across desktop, tablet, and mobile devices.
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Spreadsheets are where supply chain operations go to die.
I was hired by one of Latin America’s largest tech education institutes to replace messy Excel sheets with a real-time, cloud-native WMS: StockVision.
The build:
• Instant Ingestion: 1-click XML parsing (NF-e) that stocks inventory directly into MongoDB.
• AI Forecasting: Predictive engine that flags restock orders before items run out.
• Full WMS & ESG: Real-time warehouse slotting, ABC turnover, and automated returns tracking with avoided $CO_2$ metrics.
The result: Handed students and instructors a live virtual distribution center with 98% inventory accuracy.
Built from scratch with Node.js & MongoDB Atlas.
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