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AI Developer Platform - Brand Identity & Visual System
Workshop.ai (http://Workshop.ai) is a platform designed to help builders transform ideas into working software systems while maintaining full ownership of their code.
I led the brand identity design, developing a visual language that reflects both the creative and technical nature of software development. The concept draws inspiration from classical scientific illustration and engineering diagrams, symbolizing the process of turning ideas, hypotheses, and experiments into working systems.
The identity balances technical precision with a sense of experimentation, helping position Workshop AI as a platform where builders can explore ideas and transform them into real software.
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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AI Text-to-Audio Platform Brand & Product Design
Spoken is an AI platform that transforms written content into spoken audio experiences
I led both the brand identity and product UX design, creating a visual system that blends modern technology with nostalgic references to writing and storytelling. The founders wanted the brand to draw inspiration from typewriters, quills, and Bauhaus-era design while still feeling contemporary and product-ready
Client Feedback: “We enjoyed our collaboration with Griff, and it resulted in a beautiful web application we’re proud to bring to the world. What started as an MVP quickly became a full production-ready beta. Griff helped us navigate the complexities of building an ambitious product experience.”
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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AI Learning Platform Brand Identity
Brand Identity · Product Design · Visual Systems
DownPat is an AI-powered learning platform that transforms published works into interactive, chat-based exercises designed to help users learn through action.
I led the brand identity design, creating a visual system that reflects the platform’s blend of technology, learning, and creativity. The goal was to establish a brand that feels modern and intelligent while remaining approachable for both creators and learners.
The work included designing the logo, color system, typography, and core brand elements used across product interfaces, marketing, and social surfaces, creating a cohesive identity that helps the platform stand out in the AI education space.
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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Consumer Privacy Protection Platform
Product Design · Web App · Brand Identity
PupErase is a privacy protection platform that helps individuals discover and remove their personal information from data broker websites.
The focus of this project was creating a product experience that makes a complex and often opaque process feel simple and trustworthy. The platform guides users from discovery to removal through clear onboarding, reporting, and account management flows.
I designed the web app, responsive marketing site, and core product interfaces, including user onboarding, report generation, billing flows, and privacy dashboards. The work also included developing the brand identity and visual system used across the platform.
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min?month=2026-03) 📞
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Biometric Wellness & Mindfulness Platform
Product Design · Mobile App · UX Research
Tranquil is a wellness platform designed to help users manage stress through biometric insights, guided sessions, and immersive mindfulness experiences.
The focus of this work was translating physiological data into experiences that feel calming and intuitive rather than clinical. Instead of overwhelming users with metrics, the product surfaces meaningful insights through visualizations, guided sessions, and contextual recommendations.
I designed health dashboards, biometric feedback views, meditation sessions, and personalized wellness journeys, while establishing the visual language and interaction patterns that define the product experience.
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min?month=2026-03) 📞
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Sports Betting Analytics Platform
Product Design · Mobile App · Product Strategy
Equls is a sports betting transparency platform that helps users track bets, analyze performance, and follow top-performing bettors in real time
I led the end-to-end product design, working closely with the founding team to define the product architecture, UX flows, and mobile ux. The goal was to simplify a complex betting ecosystem - odds, picks, performance data, and community insights into a product that feels intuitive and actionable
The work included designing betting workflows, performance dashboards, bettor profiles and leaderboard systems. I also built a flexible design system to support new sports, bet types, and analytics features as the platform evolves
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min)
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