A bold, energetic brand identity designed for Forge Fitness Studio, a modern gym and training facility. The goal was to create a powerful visual identity that motivates and inspires while maintaining a clean, professional look.
Deliverables included:
· Full logo system — primary, accent, and dark variations
· Color palette — Midnight, Ember, Chalk, Steel, and Coal
· Typography pairing — Bebas Neue for display, Lato for body
· Business card design — front and back
· Social media kit — post templates and story templates
· Brand guidelines — voice, logo usage, and color application
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A complete brand identity system designed for Maison Beauty Studio, a modern minimal beauty salon concept. The goal was to create a clean, luxurious visual identity that feels intentional and elevated without being overdone.
Deliverables included:
· Full logo system — primary, secondary, and icon variations
· Color palette — Noir, Ivory, Linen, Sand, Stone, and Ash
· Typography pairing — Cormorant Garamond and DM Sans
· Business card design — front and back
· Social media kit — profile photo, post templates, story template, and cover photo
· Brand guidelines — voice, logo usage, and photography direction
Design direction: Modern, minimal, warm, and welcoming.
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esigned the complete brand identity for Graced In Loxury, a luxury loc care studio based in Montgomery, AL. The logo features a detailed illustration of a woman with locs crowned by a gold fleur-de-lis, communicating royalty, empowerment, and natural beauty.
The color palette — deep forest green, warm gold, and soft cream — was intentionally chosen to position Loxury as a premium, elevated experience in the natural hair space. Every design decision was rooted in the brand's core message: your crown deserves luxury.
This logo was used across the brand's full Squarespace website, booking platform, and client-facing materials.
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Logo and brand identity design for Melomania / Melodic Money, a music and finance brand. Bold serif typography on black communicates confidence, exclusivity, and ambition.
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Lumière Beauty Studio is a concept hair salon website designed to demonstrate a full client-ready web design process. The site features a bold full-screen hero, an accordion-style services page, a split-layout about section, and a clean contact and booking form — all built on Squarespace.
The design prioritizes a high-end, editorial feel with strong typography, neutral tones, and intentional white space. Every page was written with original copy tailored to the brand's voice and target client.
Deliverables included: homepage, services page, about page, and contact/booking page — fully mobile responsive and ready for a real client to launch.
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Full brand & website design for Graced In Loxury, a premium loc care studio. Includes brand identity, custom copywriting, service architecture, booking integration, and client policy system. Built end-to-end on Squarespace.