Grace Joshua
Creative Developer , Brand Designer
New to Contra
Grace is ready for their next project!
FIAMMA is a concept brand created to capture the warmth, craftsmanship, and authenticity of a modern Italian pizzeria. The goal was to develop a visual identity that feels as memorable as the dining experience itself ,bold, refined, and rooted in the tradition of wood-fired pizza.
The project began with a custom brand identity inspired by the movement of flames and the inviting atmosphere of a traditional pizza oven. From there, the identity was extended across every customer touchpoint, including menus, packaging, storefront signage, social media assets, and branded merchandise, creating a cohesive and recognizable brand experience.
Every design decision was made with consistency and functionality in mind, ensuring the brand could seamlessly adapt across both print and digital applications while maintaining its premium character. The warm orange palette, clean typography, and modern layouts reflect FIAMMA's passion for quality ingredients, craftsmanship, and exceptional hospitality.
This project showcases my approach to brand identity design ,creating thoughtful, visually compelling systems that tell a story, build recognition, and leave a lasting impression.
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Aurelia is a conceptual luxury skincare brand created to demonstrate how thoughtful branding can transform a product into a premium experience. From the custom wordmark and visual identity to packaging, social media, and digital applications, every element was designed with consistency, elegance, and modern luxury in mind.
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Designed a bold and modern brand identity for Iron Core, a premium fitness brand built around strength, discipline, and performance. The identity features a custom logo, refined wordmark, and a cohesive visual system that establishes a strong foundation for future brand applications.
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Iron Core is a premium fitness brand identity designed for those who value strength, discipline, and performance. The project combines bold typography, a modern visual system, industrial-inspired aesthetics, and a cohesive brand experience across apparel, packaging, digital platforms, and environmental branding. Every element was crafted to communicate confidence, durability, and elite performance while maintaining a clean, timeless identity.
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