GoHighLevel Website for a Fractional CPO & AI-Readiness Advisory Brand
Built the GoHighLevel website for Better HRx, a fractional Chief People Officer and AI-readiness advisory practice led by Beth Barratt-Browne, a 20+ year HR executive and best-selling author of "The AI-Enabled Leader" and "Their Workplace, Your Business." The brand needed a site positioned for boards and executive teams evaluating a senior-level advisor, not a typical small-business coach.
The build integrates GoHighLevel's booking calendar, an AI-readiness assessment/survey widget, a lead magnet opt-in for a free book chapter download, and a newsletter capture form all wrapped in a clean, executive-level design that signals credibility to a corporate buyer.
Suited to consultants, fractional executives, and B2B advisory brands who need GoHighLevel's automation and CRM backend paired with a site design serious enough for boardroom-level clients.
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Lead Acquisition Funnel That Converts Community Members
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Kajabi Website Design: The Women's Den (Coaching & Community Platform)
Designed and built a Kajabi website for The Women's Den, a coaching and community brand founded by Irida Hysenbelli, a Rite of Passage Doula supporting women through menstruation, pregnancy, motherhood, and menopause.
The site needed to hold a lot without feeling cluttered — multiple programs, a blog, community stories, and an email list — while staying warm and editorial in tone. I structured it around a clear "About → Programs → Community → Insights" flow, with soft earth tones, generous whitespace, and testimonial sections placed where trust needed reinforcing most.
Scope: full Kajabi build, homepage, program pages, blog/insights section, member stories, and email opt-in integration.
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Thinkific Website Design and Course Upload and setup
I designed the full website on Thinkific and set up the bilingual FR/EN structure, organizing their diagnostic, leadership, coaching, and mentorship offerings into clear, distinct service paths visitors can navigate easily in either language.
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