Gem Roberts's Work | ContraWork by Gem Roberts
Gem Roberts

Gem Roberts

Systems Strategist. Kit, ThriveCart, and everything between

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Cover image for ThriveCart Automation Rules with Kit
ThriveCart Automation Rules with Kit Tag Integration. A configured ThriveCart sales cart automation rules connecting a product and order bump to Kit, applying specific tags based on customer behaviour. Rules cover main product purchase, order bump purchase, and cart abandonment, ensuring each subscriber is accurately tagged in Kit regardless of which action they take at checkout. Keeps the Kit list clean and correctly segmented from the point of first interaction.
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Cover image for Airtable and Kit Integration via
Airtable and Kit Integration via Make. A Make automation connecting Airtable to Kit to manage a subscriber approval workflow. The automation watches for status changes in Airtable and routes records through conditional logic based on the outcome. Approved records trigger a tag applied in Kit to grant access, denied records trigger a separate tag for the declined path. Removes manual list management entirely and ensures subscribers are accurately tagged in real time based on their application status.
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Cover image for Kit Opt-In Form Integration on
Kit Opt-In Form Integration on WordPress. Embedded a Kit signup form into a WordPress landing page, connecting the opt-in directly to a tagged subscriber list in Kit. Configured the form to apply the correct tags on submission, ensuring new subscribers are segmented accurately from the point of sign-up and enter the right sequence automatically.
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Cover image for Purchase Automation between Kit and
Purchase Automation between Kit and ThriveCart. Bespoke Kit automation connecting a ThriveCart checkout to a full onboarding sequence. The automation applies customer tags on purchase, routes buyers through conditional logic based on upsell behaviour, and delivers the appropriate welcome and onboarding sequence to each segment. Both paths complete with a tag confirming onboarding status, keeping the subscriber list clean and accurately segmented throughout
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