Gean Pierre Chumpitaz Ato

Unpopular opinion: Minimalism is harder than complexity.

Anyone can add more effects.

The real challenge is knowing what to remove.

This small Brand Archetypes exploration reminded me that the strongest motion often comes from restraint.

Fewer elements. Clearer...

Over the last few years I’ve had the opportunity to work on branding, product animation, UI motion design and visual storytelling projects for modern brands.

Here’s a selection of some of that work.

Feedback is always welcome. 😉