Gaurav Bende

Your Meta Ads CPL Is High — Don't Change the Audience Yet. One of the first mistakes I see in Meta Ads campaigns is this:

CPL increases → marketer changes the audience.

But high CPL doesn't automatically mean your targeting is wrong.

Before changing the audience, I usually look at...

Your Meta Ads CPL Is High — Don't Change the Audience Yet. One of the first mistakes I see in Meta Ads campaigns is this:

CPL increases → marketer changes the audience.

But high CPL doesn't automatically mean your targeting is wrong.

Before changing the audience, I usually look at...

Your Meta Ads aren't necessarily failing. Your funnel might be.

Getting expensive leads from Meta Ads?

Before increasing your budget, changing your audience, or launching another campaign, you need to understand where your money is actually being lost.

I help businesses analyze and...