Hanna Lytkina
AI Creative Designer / Digital Brand Designer
New to Contra
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Excited to share my latest concept project — OBRIY, a contemporary fashion brand identity inspired by Ukrainian heritage.
With this project, I wanted to create more than just a fashion brand.
My goal was to capture the beauty of Ukraine through natural materials, earthy colors, and timeless aesthetics. I imagined a brand whose pieces feel authentic and desirable—clothes people would genuinely want to wear, and a store they would feel inspired to step into.
Every visual element was designed to evoke warmth, simplicity, and a connection to nature while creating a premium and memorable brand experience.
I'd love to hear your thoughts!
🔗 Full case study on Behance: [link🚀 ]
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Hello everyone!
My new project "Paffy", bright, cheerful, like my mood today
I hope you will also enjoy watching it!
A playful kids cosmetics brand exploring a world of softness, care and happiness😍
https://www.behance.net/gallery/251192893/Paffy-AI-Kids-Care-Brand-Identity
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TRIO AGENCY is a 3D detective mobile game concept exploring the creation of a complete game universe — from characters and visual identity to gameplay systems, UI/UX and player experience.
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I recently completed a large-scale project for a premium yoga studio, SOMA Yoga Studio. My goal was to create an Omnichannel experience where the digital app and physical space become one. I was responsible for the entire development cycle: from identity to mobile app, 3D spaces and merch.
This project taught me that wellness product design is primarily about strategic predictability and a sense of safety for the user.
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AZURE VISTA Mediterranean Resort Identity & Motion Concept
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Brand identity concept for “Dyke Pole” — a modern Ukrainian food brand inspired by wild nature, heritage, and the authentic spirit of the steppe
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FROSTY JOY: Identity Design for an Ice Cream Brand
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