Hanna Lytkina
AI Creative Designer / Digital Brand Designer
New to Contra
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ALTER Eyewear - AI Fashion Campaign
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Performance | AI Generated Sports Campaign
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THE VELVET GARDEN — Surreal Fashion Editorial
THE VELVET GARDEN — a surreal fashion editorial exploring oversized botanical worlds through three visual languages: photorealism, glossy toy-like 3D, and flat paper-cut illustration. A study in scale, color, and texture
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Excited to share my latest concept project — OBRIY, a contemporary fashion brand identity inspired by Ukrainian heritage.
With this project, I wanted to create more than just a fashion brand.
My goal was to capture the beauty of Ukraine through natural materials, earthy colors, and timeless aesthetics. I imagined a brand whose pieces feel authentic and desirable—clothes people would genuinely want to wear, and a store they would feel inspired to step into.
Every visual element was designed to evoke warmth, simplicity, and a connection to nature while creating a premium and memorable brand experience.
I'd love to hear your thoughts!
🔗 Full case study on Behance: [link🚀 ]
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