Gallen Pierce-Lackey
Empathy-first copywriter helping brands sound more human.
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Gallen is ready for their next project!
I wrote the copy and developed the creative concept for this display ad, leading with a bold promise designed to capture attention in a crowded market. Rather than describing PR services, the ad speaks directly to ambitious brands looking for measurable growth and greater visibility.
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I developed the concept and copy for this B2B display ad, using an unexpected visual and headline to capture attention in a crowded market. Rather than leading with features, the ad sparks curiosity and positions experiential marketing as a measurable driver of ROI.
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I creative directed, wrote, and led production for this brand video, translating Zero Waste Guam's mission into a clear, engaging story that was accessible to a broad audience. From concept through final delivery, I oversaw the creative vision, messaging, and production.
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I developed the campaign tagline and created supporting graphics for Red Thread Movement's rebrand. The designs were used across shirts, promotional materials, and other brand assets, helping create a consistent and memorable identity for the organization.
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I owned this project from start to finish, leading creative direction, writing the script, managing production, sourcing voice talent, and overseeing final delivery. This video was part of a broader brand launch for which I also developed the website copy, product messaging, creative campaigns, and ecommerce experience, helping establish Illiya's voice across every customer touchpoint.
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I developed the concept and copy for this display ad, shifting the conversation away from software features and toward the emotional payoff. The result is a simple, memorable message that speaks directly to creative professionals.
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I developed the tagline "Smart Move" for Smart Balance buttery spread as part of a national advertising campaign. My approach was to shift the focus away from the product itself and toward the consumer, making healthy choices feel smart, simple, and empowering. Years later, it's still on packaging and in stores, making it one of the projects I'm most proud of.
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I served as creative director, scriptwriter, and production lead, guiding this project from concept through final delivery. The client was so happy with the finished piece that they asked us to use its style and approach as the template for the series of videos we created for them over the next six months.
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