Pro
Steve Jones
Helping others earn more doing less w/ automation since 2013
- 3x
- Hired
- 5.00
- Rating
- 119
- Followers
Automation is a wonderful thing. I'm in a brand new expert directory started by someone in VC. It's been sitting there collecting providers for about a month until finally today, a project posted on Friday got approved in the portal - the first project to show up.
I responded to it within 2 hours, and it was a robust enough project it took about an hour to craft my response.
How? I was notified when it was posted. Not because the portal itself had any such ability. But because *I* set up *my own* automation to notify me of new project posts there.
What are the chances I'll get this project ($15k+) without any of the other providers on that portal even being aware a project was posted?
P.S. Logo is unrelated - one of our old brands we'll be reviving soon enough, stay tuned!
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Automation is fun. For a RE investment training client, whenever he posts new training events in Eventbrite and gets registrants into them, this happens:
- Zapier ports the contact into ActiveCampaign
- Zapier sets the event date in the contact's contact record
- Zapier also reformats the date into a display date (i.e. November 21st, 2025) and 3 additional formats, used for the code for add-to-calendar buttons
- Various reminder emails leading up to the event automatically go out on schedule referencing the date and giving add-to-calendar buttons (with the properly formatted dates spliced in) so they can set it in their calendar
- I set this automation up over 2 years ago and haven't had to touch it after now 25+ events
AI's amazing too, but good ol' automation when done right is a nice set-and-forget.
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We updated a client's branding about 9 years ago and this is still one of my favorite simple logos/branding we've done.
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In this age of AI, people often forget about plain ol' automation.
One of our clients for over 12 years, Good Life Project, wanted to automate the posting of their Kit newsletters for their Sparketype brand onto their site.
We were able to use a cron job to check their outgoing Kit broadcasts specifically for those newsletters and post them to their site automatically, with the check happening every few hours so it wouldn't post them immediately (helps give actual newsletter subscribers the first read, which should always be the case).
It's worked seamlessly since we set it up, and it gives their website visitors and anyone coming from Google search more to check out as well by leveraging Wordpress to show related posts.
The Kit part was the easiest and in general that's been a fantastic system to work with over the years.
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Kajabi: Did you know you can use spare products for more customization with partners?
We've set up client Dr. Vendulka Kubálková's robust video series, International Relations Plus, which we'll sell to individuals, but the majority of end users will be university students, with universities and professors licensing in bulk.
The series is huge and professors would prefer to use just part of it for curriculum.
Obviously it doesn't make sense to use up an extra product in all such cases, but we already have feedback from some professors on sets of videos to use for their course curriculum, and with the entire series being in one product, we can simply make additional products for different curriculums that could be used by multiple professors/universities.
It allows the series to be nicely malleable.
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Can a business get over 100k leads and $1 million in sales from a single evergreen funnel and webinar? Absolutely. This one did the trick for our client GoZen who helps parents of children with anxiety issues.
We built the funnel, ran Facebook and Instagram ads to this landing page and retargeting ads to the offer, and for over 2 and a half years, managed that ad campaign without the client lifting a finger.
The design landscape may changed a lot since then (this funnel began in 2017) but landing pages can still be this simple. This is one of 3 we ever ran and was the most effective, but another one showed a caring mother calming her worrying daughter and that did nearly as well.
GoZen has been super active since then, having run 17 different virtual summits and overall growing over 40x since working with us.
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Everyone's worst nightmare: your screen going black for your webinar attendees while you have NO IDEA it's happening.
True story: this happened to a client of ours. We built her webinar funnel, ran $10,000 of ads driving 14,000 leads, nearly 6,000 showed up live, and 15 mins in, THIS.
I was on the webinar to see how it was going, and I messaged/texted her profusely as soon as I saw it happen.
The chat was going insane, everyone saying SCREEN IS BLACK.
She was oblivious for a solid HALF HOUR.
She finally figured it out, fixed the screen feed, and kept on going like a true winner rather than getting flustered.
The result?
- Over 1,500 people bought her course...before the webinar finished.
- Obliterated her sales target by 10x.
- She did well over $1 mil that year after doing under $100k the year before.
Not bad.
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Before using us: Getting 8-12 people on average to show up to live in-person half day events in a specific real estate niche.
Since using us: Increased room to 50% higher capacity to meet the now 5x+ demand AND holding additional events.
P.S. These event attendees historically spend about $300 on average with this client.
What we did:
- Improved his funnel pages
- Improved post-registration process to help ensure the event ends up in the registrant's calendar
- Implemented a 7-day sequence leading up to the event building buzz and ensuring higher show-up rate
- Transitioned away from EventBrite ads to Meta ads driving new leads at 1/4 of the cost.
- Implemented more enticing emails to old leads about the new events, leading to better lead reactivation.
The sky's the limit!
#marketing #strategy #automation #shareyourwork
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Sales Page (Love Intentionally - DIY Marriage Retreats)
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Frontend Website (Working Backwards)
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Sales Page (Sparketype - WorkCRAFT)
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Sales Page (Sparketype: Spark Premium Profile Sales Page)
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Sales Page (iPad for Architects - Live Draw-Along Workshop)
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3