Frieda Odagboyi
Expert product designer & illustrator
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Ambiguous states create what UX researchers call micro-anxieties, tiny moments of confusion that quietly wear down confidence.
Good UX doesn’t just confirm success at the end. It keeps users informed at every step, so uncertainty never turns into stress.
People don’t remember every step of an experience.
They remember the peak and the ending. A small moment of delight can shape the way users feel about an entire interaction.
Book app UI
Digital payment card, what do you think?
