Frederik Roessell
🚀 Expert in Framer, Figma & Motion Design with 20yrs exp
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Memory Bank is a private family app designed to capture the small moments that usually get lost.
We take thousands of photos every year, but the little things often disappear: a note before a test, a flower picked on the way home from school, a funny photo of the family cat, or a simple “good luck” message from a parent.
Memory Bank gives families a shared space where they can add photos, notes, and emojis throughout the day. These contributions form a collaborative daily memory that lives on the home screen as a widget.
At midnight, the day’s memory is automatically captured as a Polaroid and saved to a family archive. Over time, families build a collection of memories together, one day at a time.
For this project, I wanted to experiment with a different design workflow.
Instead of starting in Figma, I used Codex and the Build-iOS-App workflow to generate a working Swift prototype first. My goal was to validate the interaction and product flow before investing time in visual design.
Once the concept felt promising, I used Figma MCP to bring the app screens into Figma, where I explored different visual directions, refined the user experience, and iterated on the overall concept.
I then used Figma Make to prototype key interactions and validate the experience before bringing those improvements back into the app.
Finally, I created the launch trailer and supporting assets using Hyperframes, Codex, and Figma MCP, allowing me to iterate on both the visual design and the story as the concept evolved.
The result was a workflow that felt much more fluid than the traditional path of Idea → Design → Prototype → Build.
Instead, the project evolved through a continuous loop of Idea → Prototype → Figma → Prototype → Launch.
Memory Bank started as a Makeathon experiment, but quickly became something I genuinely want to build for my own family.
Figma Make prototype (https://rival-froze-78657400.figma.site)
Social post (https://x.com/froessell/status/2067606498163782048)
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Sunday morning creative session in Framer.
WDYT?
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While I was testing a Claude Code / Framer MCP setup I created this landingpage in Framer.
If anyone wants it, here's the remix link (https://<https://framer.link/gGQImb4>)
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Quick sketch today in Framer - Ecommerce product listing concept. What do you think?
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A few months ago I made a mockup generator web app because I needed to create mockups to display my designs.
I took the code and turned it into an iOS app instead.
This is the initial designs.
What do you think?
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Exploring new styles in Figma and Framer
"Otaka"
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Playing around with Figma, Midjourney and Jitter today and created this header design.
What do you think?
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Preview of a Framer template I'm working on.
Could use some feedback. Not sure if I dig it or not.
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Motion design reel
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Framer experiments
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Building a Minimalist Time-Tracking Tool with AI
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From Whiteboard to App Store: Designing Teambox's MVP
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Crafting a Clean & Engaging UI for Streamingguiden
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Framer website: Sleep Clinic in Copenhagen
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Booztlet app design
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YouSee Musik - More
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YouSee Music - More Music
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App Store Promo for Booztlet
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SwiftUI Prototyping for Mobile App
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