20yrs UX Researcher & Strategist

Digital Strategy for large beauty & wellness e-Com company
Digital Strategy for large beauty & wellness e-Com company

In my role as a UX Strategist, I helped the team to evaluate product ideas and create a product roadmap based on business and customer research.

User Researcher
UX Designer
Product Design Consultant
Figma
Miro
Sketch

Sound Transit: CX Roadmap - Frauke Seewald - UX Designer & Cons…
Sound Transit: CX Roadmap - Frauke Seewald - UX Designer & Cons…

I defined a roadmap for service improvements through user research and a customer journey map workshop.

Project Manager
User Researcher
UX Designer
Figma
Miro

Redesign of a Data Management System (B2B)
Redesign of a Data Management System (B2B)

Agile design process to improve a data management system. My tasks: UX design for data dashboards, user research, stakeholder interviews and design studios.

User Researcher
UX Designer
Figma
Miro
Sketch

Banff Lake Louise: Tourism Website Redesign
Banff Lake Louise: Tourism Website Redesign

I helped Banff Lake Louise to increase website traffic through redesign and innovative travel features, based on user research.

Project Manager
User Researcher
UX Designer
Figma
Miro