Khy M
Creative Direction and Ops for Cultural Brands
New to Contra
Khy is ready for their next project!
Led the go-to-market strategy for a Costa Rica–based wellness sanctuary, preparing for launch. Developed positioning, target audience clarity, brand narrative, partnership strategy, and phased rollout plans to support a premium, retreat-style experience. Delivered a cohesive strategy that aligned operations, marketing, and guest experience before opening.
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Authored and designed a foundational guide to help founders define their brand identity, positioning, and internal clarity before scaling. Broke down complex strategy into practical frameworks covering voice, visuals, audience, and experience. Used as a tool to align teams and support cohesive decision-making.
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Designed a polished, easy-to-navigate order catalog to support wholesale buyers and in-store merchandising. Organized product storytelling, pricing structure, and visual presentation to reflect the brand’s elevated positioning while simplifying the purchasing process for partners and customers.
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Created an educational e-guide to simplify credit repair concepts and build trust with first-time clients. Structured the content, messaging, and design to increase clarity, authority, and conversions. The guide served as both a client resource and a lead-generation asset for the company’s services.
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