Flo | Content Strategist, Branding, SEO, AEO & Social's Work | ContraWork by Flo | Content Strategist, Branding, SEO, AEO & Social
Flo | Content Strategist, Branding, SEO, AEO & Social

Flo | Content Strategist, Branding, SEO, AEO & Social

Content that ranks. Social that drives leads.

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Followed by Alec M, Ivan M, and Faiz K

Mendoza, Argentina

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Mendoza, Argentina

Zambia, case of study
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Nocta — DTC Wellness Brand Identity
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🎧 Your next content idea may already be hiding in your comments. And it could help you get found on Google. 🔎 Since July 2025, public Instagram posts from professional accounts can appear in Google search. So when you answer your audience's questions in your content, those answers can be found by the people searching for them. The same questions are the starting point for SEO and AEO on your website. They make strong topics for articles, FAQ pages and product copy that can rank on Google and get cited in AI answers. I tried this with three US brands using ADA (https://contra.com/s/qAMlEqqN-ada-your-audiences-real-questions-turned-into-content-ideas): 💄 Glossier: "are y'all discontinuing rêve?" → a ready-made SEO/FAQ topic. 💻 Gamma: a teacher explains she canceled because her credits no longer go as far → a clear brief for a help article. 🏠 SERHANT: praise for a slower listing video → a signal to make more content in that format. These are based on public comments, not client work. None of these brands hired me. That's the idea behind my Audience Discovery Audit (ADA): I analyze your comments + those of 2–3 competitors and turn real audience questions into 10 content ideas for social posts and SEO/AEO content. 🎯 Your audience is already telling you what to create. Want me to listen? Send me a message.
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🤯 How do I plan content without losing my mind? A project management template, 📝 a pen and paper. 1. The project management hub I shared for free (https://app.notion.com/p/blank-page-studio/Project-Management-Hub-3872755810f08362a85701bb81270c41?source=copy_link). 2. Pen and paper. It's not nostalgia. Research backs it up. A 2024 study recorded the brain activity of 36 students and found that handwriting produced significantly more widespread brain connectivity than typing, including patterns associated with learning. And in a 2021 University of Tokyo study, people who planned on paper completed their tasks about 25% faster than those using tablets or phones, while also showing greater brain activity when recalling what they had written. Then there are the chaotic brainstorms. Also on paper. In different colors, obviously. I'm a one-person team, so for this brand, I don't just write. I design, too. After four years working with this brand, one thing I've learned is that ideas are rarely the limiting factor. The real question is how you bring them to life. "Little Red Riding Hood" and "Cinderella" are the what: stories conceived centuries ago. The how? Thousands of adaptations. Content works the same way. The topic is the what. The angle, format, and channel are the how. And that's where the possibilities multiply. What's your mix: all digital, all paper, or somewhere in between?
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