Filipe Neto
Video Editor for Reels, Ads & VSLs. Edit videos that convert
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MASASPORT MAXX commercial Reels for sports brand. 🔥
Performance ad for the official pickleball ball of the Brazilian Pickleball Confederation (CBP). Built around real athlete testimonials recorded during an official event social proof as the core narrative device.
Edit combines product shots, in-game footage, and authentic athlete reactions to build trust and desire. Dynamic pacing with objective cuts to highlight the product's key differentials: aerodynamic design, robust construction, and consistent flight performance.
Strategy: image + testimonial + sports context = credibility for both professional players and enthusiasts.
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Gouda Cheese product video for food brand.
Short-form product video focused on texture, movement, and sensory appeal. Edit built to make the viewer almost feel the cheese slow cuts on the slice, close-ups on texture, and a reaction moment to close with authenticity.
Visual pacing inspired by high-end gastronomy content: elegant, restrained, nothing competing with the product. Soundtrack curated from soft jazz and Italian-style instrumental to reinforce the premium feel.
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Mother's Day emotional Reels brand content for social media.
Short-form video celebrating different mother archetypes and milestones of motherhood from pregnancy discovery to graduation. Built to generate emotional connection and shares.
Edit structure: fast-paced cuts with soft transitions (fade, zoom), on-screen text overlays for each milestone, and a growing instrumental soundtrack to build emotional tension through the narrative arc.
Added AI-generated narration to deepen the sentimental tone original brief adapted with client approval before production.
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"Nem toda mulher nasceu para ser elegante": brand content for a personal stylist client. 💯
Short-form video built around a provocative hook challenging mass fashion trends. The edit combines elegant visual pacing, scene-by-scene narrative structure, and a curated instrumental soundtrack to reinforce the message: personal style over trend.
Scenes were crafted to guide the viewer emotionally from identification to reflection to CTA using image composition, timing, and music as storytelling tools.
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