Filip Viktorov
Modern Framer & Webflow Designer for Startups
New to Contra
Filip is ready for their next project!
LÚA — Mediterranean Botanical Skincare Identity & Web Concept
LÚA is a conceptual premium skincare brand inspired by the raw, sun-bleached landscapes of the Mediterranean. This project was developed as a case study for my candidacy at Blank Studio, focusing on the intersection of organic purity and high-end sophistication.
The Vision: "Raw Refinement"
The core objective was to strip away the excess and focus on the biological connection between nature and skin. The identity leans heavily on tactility and atmosphere—evoking the feeling of sun-drenched linen and cold stone.
Design Execution
Logo System: A minimalist botanical monogram merging the letter "L" with an organic olive branch, paired with a clean, high-contrast sans-serif typeface.
Typography: A balanced pairing of Cormorant (for editorial elegance) and Inter UI (for functional clarity).
Packaging Concept: Focused on sustainable luxury, utilizing amber glass, textured paper substrates, and blind embossing to create a sensory experience.
Digital Presence: A custom-coded React & Tailwind CSS landing page featuring fluid animations (Framer Motion) and a grid-based editorial layout.
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BORNE — Brand Identity & Visual Storytelling
Concept:
BORNE is a specialty coffee and matcha experience designed for those who value both tradition and a bold, modern edge. The visual identity focuses on the high-contrast relationship between deep "Roasted Espresso" tones and vibrant "Electric Green" matcha hues.
My Role:
As the Lead Designer, I developed the complete visual language, focusing on a minimal yet authoritative aesthetic.
Key Features:
Typography-First Design: Utilizing Fraunces Bold to create a sophisticated, editorial feel.
Modern Minimalism: A clean, grid-based layout for the menu and digital presence.
Brand Tangibility: Designed custom merchandise concepts, including typography-focused wraps and botanical line art for packaging.
Tools used:
Figma, Adobe Creative Suite.
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Dive for Lives — Immersive Impact Landing Page
A powerful, deep-sea themed landing page designed to drive engagement for environmental causes. This project showcases high-impact typography, data visualization elements, and a sophisticated dark aesthetic.
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Yumgoods — Minimalist E-commerce Experience
A sleek and intuitive landing page designed for a premium lifestyle and interior brand. This project focuses on high-quality imagery, clean spacing, and a seamless user journey from discovery to checkout.
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Hey Man — Modern Lifestyle & Branding Concept
A high-impact landing page designed for modern brands that value storytelling and unique layouts. This project features a clean, professional aesthetic with a focus on bold typography and conversion-driven design.
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Paydrop — Premium SaaS Landing Page Design
A high-fidelity FinTech landing page designed for premium digital brands.
My goal was to create a sleek, minimalist interface that communicates trust and technical authority. I focused on building a clean visual hierarchy, dark mode optimization, and seamless responsive components.
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