ApexMirror is a fintech dashboard designed for an automated strategy trading platform where users can invest in different trading strategies and track their portfolio performance with clarity and confidence.
The main challenge of this project was creating an experience that feels intuitive for first-time investors while still providing the depth and control expected by professional traders — without making the interface feel overwhelming or overly technical.
To solve this, the product experience was built around a layered approach. Users are first introduced to a clean and easy-to-understand portfolio overview, with deeper financial insights and analytics progressively revealed when needed.
The dashboard includes portfolio performance tracking, transaction status management, NAV visibility, contextual financial explanations inside the interface, and transparent cut-off timing for buy/sell requests — all designed to create a stronger sense of trust, clarity, and control for users.
Role: Lead Product Designer
Scope: UX Strategy, Information Architecture, Dashboard Design, Design System
Platform: Web Application
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Bringing Lexi Storm to life through immersive UI. I wanted to create a space where fashion and gaming collide. This landing page uses smooth card layouts and futuristic typography to guide the player through Lexi's world, balancing a "magic" spark with a clean, high-end user experience.
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