Fatima Mubashir
Turning complex ideas into high-impact visuals
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For this Tea House brand, the goal was to transform a detailed, traditional emblem into a clean, modern identity that works across real-world applications.
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Project: Desi Tadka | Brand Identity Redesign
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This project is a complete brand identity design for a modern laundry service. The goal was to create a clean, trustworthy, and professional visual identity that communicates reliability and care.
What I Designed:
• Logo and brand mark
• Business card
• Outdoor signage mockup
• Service vehicle branding
• Social/print promotional visuals
Design Approach:
I used a soft blue color palette to reflect cleanliness and freshness, combined with simple typography and clear messaging (“Laundry Piling Up? Let us take care of it!”) to directly address customer pain points. The branding was designed to feel approachable yet professional.
Outcome:
A cohesive and scalable brand identity that works across print, signage, and vehicle branding to build strong local brand recognition.
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I developed a cohesive visual identity for "Chefger," a fast-food brand, focusing on a friendly, approachable mascot to build brand personality. The project features a custom character design and a versatile logo system with wordmarks and icons that maintain legibility across both digital and print media. To demonstrate real-world scalability, I created high-quality packaging mockups for fries containers and takeaway bags, showcasing how the brand translates from a digital concept to a physical customer experience.
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