Social media is the only channel I need you to focus on; everything you plan, build, and optimise should serve that space.
My objective is crystal clear: boost sales. I’m less interested in vanity metrics and more interested in converting our existing audience (and the new audiences you discover) into paying customers. Expect to work primarily with Facebook Ads Manager and Instagram’s promotional tools, using look-alike audiences, dynamic creatives, retargeting, and smart budget allocation to squeeze maximum revenue out of every campaign.
Deliverables I need from you:
• A concise launch strategy outlining target segments, creative angles, and spending tiers
• Compelling ad copy and visuals tailored for both feeds and stories
• Full campaign setup inside Facebook Business Manager, including pixel configuration and event tracking
• Ongoing optimisation: daily checks in the first week, then data-driven tweaks to bids, placements, and creatives
• Weekly reports highlighting spend, ROAS, and actionable insights
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