Farag S.'s Work | ContraWork by Farag S.
Farag S.

Farag S.

Creative Director & Designer for Brands and Digital Content.

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Farag is ready for their next project!

Cover image for The Gala Dinner Production project
The Gala Dinner Production project was a fully integrated effort designed to deliver a memorable and seamless event experience for all attendees. Key components included event strategy, creative theme development, and bespoke artwork design. Working closely with the client, I crafted a comprehensive plan that covered every aspect of the event from venue selection and catering to entertainment and overall guest experience. The result was a well-executed, visually cohesive evening that reflected the client’s vision and left a lasting impression.
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Planned the content direction around topics that potential clients may search for before booking a treatment. This included treatment awareness, common concerns, beauty myths, client education, and confidence-focused messaging. The process included developing episode ideas, writing content outlines, creating the visual direction, preparing short-form clips, editing video segments, and adapting the content for social media use. The podcast format was designed to support trust-building while giving the clinic a more personal and expert-led digital presence.
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Cover image for Developed a full branding and
Developed a full branding and naming strategy for Kitsune Shoes, a modern footwear line. Created a distinctive and cohesive logo that reflects the brand’s unique style while maintaining consistency across applications. The project included market research, trend analysis, and competitor review to ensure relevance and differentiation.
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Designed a social media series for Modern Cosmetics exploring identity, self-perception, beauty, and audience connection. The project focused on translating abstract brand ideas into clean, engaging visuals that could connect emotionally with viewers while supporting the clinic’s premium aesthetic. Using a minimalist visual approach, I combined intentional color palettes, refined typography, symbolic elements, and carefully structured compositions to create scroll-stopping content. Each post was designed to feel consistent within the series.
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Cover image for This project involved creating design
This project involved creating design options for exterior window treatments at a medical imaging clinic. The client requested the use of logo design cues, brand colors, and clear text and graphics to highlight modalities such as X-ray, ultrasound, MRI, and CT. The goal was to develop a bold yet tasteful concept that aligned with the professional setting. I delivered a visually appealing design, and the final artwork was locally printed and installed across nine windows.
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Cover image for Created a cohesive visual identity
Created a cohesive visual identity for IGCSE English (Years 7–9), including book covers, course material layouts, ads, social media ads, and slides. Designs are vibrant, inclusive, and age-appropriate, balancing creativity with academic clarity. Each element aims to make English approachable and inspiring while maintaining consistent branding across learning and promotional platforms.
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Cover image for Created a new advertisement aligned
Created a new advertisement aligned with the client’s existing campaign style. Integrated a background photo featuring a visible front door to create a warm, welcoming setting. Featured a high-quality image of Yorkie puppies to ensure visual appeal and emotional connection with viewers. Incorporated the playful slogan "Yor-KEY" as a central visual and thematic element, tying it into the imagery and layout.
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Cover image for Designed a responsive web and
Designed a responsive web and mobile dashboard for Jersey Shack Transport, a patient transportation service. The platform was created to help operations teams manage ride bookings, passengers, drivers, schedules, trip statuses, cancellations, and ride transfers from one centralized interface. The goal was to transform the service experience into a cleaner, more organized, and easier-to-use system for admins, dispatchers, and drivers. The design focuses on clear navigation, fast access to key trip information, reduced manual searching, and a professional interface.
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