Creating for NSC, Globo’s affiliate in Santa Catarina and a communication powerhouse in the state, is like playing in the big leagues. The challenge was clear: turn the broadcaster into the official voice of sports in Santa Catarina, with an identity that breathes energy and carries the same adrenaline as those on the court, the field, or the stands.
The result is a visual identity that pulses with the game: warm gradients that suggest movement, bold all-caps typography that shouts impact, and the NSC logo functioning as a play button. Athletes in motion, colors that light up the streets, and a modular design that fits any medium.
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The challenge of transforming a financial/private loan brand into a 100% digital platform, humanized and hassle-free, with branding strength to expand. Its previous name, Konta, no longer suited the business plans of the Santa Catarina chain Koerich.
More than just offering easy personal credit and loan, the brand name needs to resonate deeply with consumers. By using the present tense of 'fit', we highlight Kab's readiness, relevance, and affordability with installments that perfectly align and fit in with Brazilians' financial needs.
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Visual identity for an out of home brazilian brand NSC View, with the goal of transforming their LED panels into a powerful design experience. My focus was to create a system that connects technology, light and brand impact in a clear, modern and visually memorable way.
I worked with pixel-based typography, bold contrasts and luminous gradients to reflect the essence of digital displays. Every detail, from the grid structure to the motion-inspired color transitions, was designed to communicate innovation, precision and high visibility.
The result is a visual language that feels dynamic and futuristic, positioning NSC View as a premium media platform where brands don’t just appear, they shine.
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I worked with Letron, a Brazilian electronics brand, to create a visual direction that communicates precision, modernity and technological confidence. My role was to translate the brand’s engineering mindset into an aesthetic language that feels clean, contemporary and visually consistent across every touchpoint.
My approach centered on clarity and product storytelling: letting materials, textures and details speak through thoughtful composition and lighting. The result is a polished creative direction that elevates the brand, strengthens its presence in the electronics market and aligns Letron with a modern, design-driven narrative.
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How do you build a cybersecurity brand that unites strategic offense and resilient defense? Glipto draws from the glyptodon, an armored creature that didn’t hide — it countered threats with force and a rigid, tank-like shell.
The visual system reflects this: a logo built on geometric logic, merging the creature’s tail and armor in a symbol aligned with Red, Blue and Purple Team principles. The golden-ratio grid reinforces precision, while the shell becomes the core emblem of defense. A modular, curved wordmark echoes the same structure, and a purple-blue-pink palette completes a sharp, modern identity.
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This design was developed for one of Brazil’s largest retail brands, with a focus on creating a bold and structured visual language capable of standing out in high-traffic environments. The creative direction combines clean geometry, precise typographic hierarchy and strong color contrast to deliver clarity, impact and instant recognition.
The layout is built to communicate quickly and visually, balancing expressive headlines with a disciplined grid system that keeps the message organized and easy to read.
The result is a modern, high-visibility design system crafted to elevate communication, strengthen brand presence and maintain consistency at scale — essential for a major player in Brazilian retail.