Evgeniia Shcherbinina
Marketing analytics specialist helping drive growth
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Evgeniia is ready for their next project!
Enabled the push marketing team to transition from fragmented reporting to a unified measurement system supporting strategic lifecycle and targeting decisions.
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46
Identified distinct loyalty segments with different value and engagement profiles. Silver-tier customers demonstrated the highest growth potential, making them the most effective target for loyalty-building and revenue optimization strategies.
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58
Used causal impact modeling to evaluate the incremental effect of withholding email campaigns from low-engagement customers, identifying significant revenue loss and enabling data-driven optimization of lifecycle marketing strategy.
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90
Audited landing page experiments in a low-traffic environment, conducted power and feasibility analysis, and implemented a measurement framework to ensure reliable, statistically valid decision-making.
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100