Etoniru Amala
Customer Success Manager | SaaS Onboarding | UGC, VSL Video
Reddit is more than a social platform.
It's one of the best places to discover customer pain points, onboarding challenges, feature requests, and product opportunities in real time.
In this article, I share how I use Reddit to improve customer success, product decisions, and user experience.
I'd love to hear how you gather customer insights.
linkedin.com/pulse… (https://www.linkedin.com/pulse/how-i-use-reddit-customer-success-saas-insights-product-etoniru-amala-vh18f/?trackingId=ZmrGu6PCThyd5yg980RpzA%3D%3D)
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Sports content isn’t just highlights anymore it’s storytelling.
I created an AI-powered sports video concept using cinematic storytelling and structured scenes.
Framework:
Hook → Build-up → Tension → Climax
No filming. No stadium crew. Just AI-generated visuals and narrative structure.
What I realized is this:
Sports content becomes powerful when you treat it like emotion-driven storytelling, not just gameplay footage.
The future of sports content is cinematic, structured, and AI-driven.
#fifaworldcup (https://www.instagram.com/explore/tags/fifaworldcup/) #fifa20 (https://www.instagram.com/explore/tags/fifa20/) #SportsMarketing (https://www.instagram.com/explore/tags/sportsmarketing/) #footballgames (https://www.instagram.com/explore/tags/footballgames/) #aivideo (https://www.instagram.com/explore/tags/aivideo/) #ugccontent (https://www.instagram.com/explore/tags/ugccontent/) #VSL (https://www.instagram.com/explore/tags/vsl/) #sportscontent (https://www.instagram.com/explore/tags/sportscontent/) #contentcreation (https://www.instagram.com/explore/tags/contentcreation/) #aitools (https://www.instagram.com/explore/tags/aitools/) #storytelling (https://www.instagram.com/explore/tags/storytelling/) #videomarketing (https://www.instagram.com/explore/tags/videomarketing/)
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𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝘁𝗼 𝗳𝗶𝘅 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 ,𝗜 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝗻𝘀𝘁𝗲𝗮𝗱.
A few weeks ago, I came across a role for an Operations Agent focused on 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻.
Instead of just applying, I designed a 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺:
Follow-up call scripts
A clear onboarding pipeline
A tracking system with ETAs and next actions (𝒔𝒆𝒆 𝒃𝒆𝒍𝒐𝒘)
Metrics to reduce drop-offs and improve activation (𝒊𝒏𝒄𝒍𝒖𝒅𝒆𝒅)
Because onboarding isn’t a task. It’s a conversion funnel.
Most companies don’t have a hiring problem. They have a systems problem.
This is how I approach opportunities: I don’t just apply. I build.
If you're onboarding remote teams, field workers, or assistants this might help.
#operations #onboarding #processdesign #businessoperations #operationsmanagement #startups #founders #startupgrowth #remoteteams #customerexperience
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𝗜𝗳 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗳𝗮𝗶𝗹𝘀, 𝗰𝗵𝘂𝗿𝗻 𝗵𝗮𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘀𝘁𝗮𝗿𝘁𝗲𝗱.
You just may not see it yet.
While working through a 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 comparing Microsoft (https://www.linkedin.com/company/microsoft/) 𝟯𝟲𝟱 as a SaaS business and a 𝗸𝗶𝗱𝘀’ 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗼𝘆𝘀 𝗼𝘂𝘁𝗹𝗲𝘁 as a non-SaaS business.
What stood out to me is that, in both cases, the customer is not just buying a product. They are trying to solve a real problem.
For the Microsoft (https://www.linkedin.com/company/microsoft/) 𝟯𝟲𝟱 customer, the challenge is fragmented communication, duplicated files, slow collaboration, and missed follow-ups.
For the 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗼𝘆𝘀 customer, the challenge is uncertainty choosing a toy that is truly age-appropriate, engaging, and capable of delivering learning value.
The solution in both cases is not just selling well. It is guiding the customer to value quickly and clearly.
From a CSM perspective, that means strong onboarding, the right expectation setting, early support, and helping the customer achieve a meaningful first win.
Because when onboarding is done well, 𝘁𝗶𝗺𝗲-𝘁𝗼-𝘃𝗮𝗹𝘂𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀, 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀, 𝘁𝗿𝘂𝘀𝘁 𝗴𝗿𝗼𝘄𝘀, 𝗮𝗻𝗱 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗲𝗮𝘀𝗶𝗲𝗿 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁.
𝗧𝗵𝗶𝘀 𝗱𝗲𝗲𝗽𝗲𝗻𝗲𝗱 𝗺𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗿𝗲𝗮𝗹𝗶𝘇𝗲 𝘃𝗮𝗹𝘂𝗲 𝗳𝗮𝘀𝘁𝗲𝗿, 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻.
I’ve attached the analysis document for anyone interested in reviewing the full breakdown.
https://docs.google.com/document/d/1mE1YVdjCph8ONf4SIwZdTDsjG9X9f2qRvVC_C5QD1ik/edit?tab=t.0#heading=h.4ao15hv0sz14
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