Etoniru Amala
Customer Success Manager | SaaS Onboarding | UGC AI Videos
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๐๐ณ ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ณ๐ฎ๐ถ๐น๐, ๐ฐ๐ต๐๐ฟ๐ป ๐ต๐ฎ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ.
You just may not see it yet.
While working through a ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ป๐ฎ๐น๐๐๐ถ๐ comparing Microsoft (https://www.linkedin.com/company/microsoft/) ๐ฏ๐ฒ๐ฑ as a SaaS business and a ๐ธ๐ถ๐ฑ๐โ ๐ฒ๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐๐ ๐ผ๐๐๐น๐ฒ๐ as a non-SaaS business.
What stood out to me is that, in both cases, the customer is not just buying a product. They are trying to solve a real problem.
For the Microsoft (https://www.linkedin.com/company/microsoft/) ๐ฏ๐ฒ๐ฑ customer, the challenge is fragmented communication, duplicated files, slow collaboration, and missed follow-ups.
For the ๐๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐๐ customer, the challenge is uncertainty choosing a toy that is truly age-appropriate, engaging, and capable of delivering learning value.
The solution in both cases is not just selling well. It is guiding the customer to value quickly and clearly.
From a CSM perspective, that means strong onboarding, the right expectation setting, early support, and helping the customer achieve a meaningful first win.
Because when onboarding is done well, ๐๐ถ๐บ๐ฒ-๐๐ผ-๐๐ฎ๐น๐๐ฒ ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ๐, ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐, ๐๐ฟ๐๐๐ ๐ด๐ฟ๐ผ๐๐, ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ๐ ๐ฒ๐ฎ๐๐ถ๐ฒ๐ฟ ๐๐ผ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐.
๐ง๐ต๐ถ๐ ๐ฑ๐ฒ๐ฒ๐ฝ๐ฒ๐ป๐ฒ๐ฑ ๐บ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ผ๐ณ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐๐ฐ๐ฐ๐ฒ๐๐ ๐ฎ๐ ๐ฎ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ด๐ฟ๐ผ๐๐๐ต ๐ณ๐๐ป๐ฐ๐๐ถ๐ผ๐ป ๐๐ต๐ฎ๐ ๐ต๐ฒ๐น๐ฝ๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐ฒ ๐๐ฎ๐น๐๐ฒ ๐ณ๐ฎ๐๐๐ฒ๐ฟ, ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป, ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฒ๐ป๐ด๐๐ต๐ฒ๐ป ๐น๐ผ๐ป๐ด-๐๐ฒ๐ฟ๐บ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป.
Iโve attached the analysis document for anyone interested in reviewing the full breakdown.
https://docs.google.com/document/d/1mE1YVdjCph8ONf4SIwZdTDsjG9X9f2qRvVC_C5QD1ik/edit?tab=t.0#heading=h.4ao15hv0sz14
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๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ๐ ๐ฒ๐ฎ๐๐ถ๐ฒ๐ฟ ๐๐ผ ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐๐ต๐ฒ๐ป ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ฐ๐น๐ฒ๐ฎ๐ฟ๐น๐ ๐๐ฒ๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ฎ๐น๐๐ฒ ๐ถ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฐ๐ต๐๐ฟ๐ป ๐ฐ๐ฎ๐ป ๐ฏ๐ฒ๐ด๐ถ๐ป.
I Designed | built a ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ and ๐ฎ ๐ฝ๐ผ๐๐-๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ ๐บ๐ฎ๐ฝ for a Microsoft ๐ฏ๐ฒ๐ฑ customer.
In my Miro design, I mapped the journey from ๐ฎ๐๐ฎ๐ฟ๐ฒ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ, ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด, ๐ฎ๐ฐ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป, ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป, ๐๐ฎ๐น๐๐ฒ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป, ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ป๐ฒ๐๐ฎ๐น/๐ฒ๐
๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป.
What stood out to me while working on it was this: Customer Success is not just about checking in after purchase. It is about understanding the customer deeply, designing the right touchpoints, assigning ownership clearly, tracking the right success metrics, and identifying churn risks before disengagement becomes visible.
For this journey, I looked at the needs of a business user trying to reduce messy communication, improve collaboration, organize files properly, and make daily work easier for the team.
That also meant thinking through questions like:
1 . Where does handoff need to be clearer?
2 . What happens if onboarding has too much friction?
3 . How do we know activation has really happened?
4 . What signals show value is being realized?
5 . And where could silent churn begin?
This exercise deepened my understanding of customer journey engineering as a strategic part of ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป, ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป, ๐ฎ๐ป๐ฑ ๐น๐ผ๐ป๐ด-๐๐ฒ๐ฟ๐บ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ด๐ฟ๐ผ๐๐๐ต.
Iโve attached a snapshot of the board and added the Miro link below for anyone who would like to review the full journey map ; https://miro.com/app/board/uXjVGIgi644=/?share_link_id=158355640566
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๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ข๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด , ๐๐ฟ๐ผ๐บ ๐ง๐ต๐ฒ๐ผ๐ฟ๐ ๐๐ผ ๐ฅ๐ฒ๐ฎ๐น-๐ช๐ผ๐ฟ๐น๐ฑ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐ผ๐ป
I created a ๐๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ฝ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ that is designed to driveย ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฎ๐น๐๐ฒย from day one.
The playbook is centered around ๐ณ๐ผ๐๐ฟ ๐ธ๐ฒ๐ ๐ฝ๐ถ๐น๐น๐ฎ๐ฟ๐ to ensure a smooth, efficient, and value-driven onboarding process:
๐ญ. ๐๐น๐ฒ๐ฎ๐ฟ ๐ข๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ & ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐
Each phase of onboarding has defined ๐ถ๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ผ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ, with ๐ฎ๐๐๐ถ๐ด๐ป๐ฒ๐ฑ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ and ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐ฑ๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ๐.
๐ช๐ต๐ผ ๐ผ๐๐ป๐ ๐๐ต๐ฎ๐ and ๐๐ต๐ฒ๐ป are transparent to eliminate confusion and ensure that no phase stalls.
๐ฎ. ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
This playbook clearly outlinesย ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐ at every phase, from submitting data to confirming policy details, and setting ๐ฑ๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ๐ for each step.
Customers know exactly what they need to do to ๐ธ๐ฒ๐ฒ๐ฝ ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ผ๐ป ๐๐ฟ๐ฎ๐ฐ๐ธ.
๐ฏ. ๐ง๐ถ๐บ๐ฒ ๐๐ผ ๐ฉ๐ฎ๐น๐๐ฒ (๐ง๐ง๐ฉ)
The playbook includes ๐ฐ๐ผ๐ป๐ฐ๐ฟ๐ฒ๐๐ฒ ๐บ๐ถ๐น๐ฒ๐๐๐ผ๐ป๐ฒ๐ tied to the customerโs journey, ensuring they see ๐บ๐ฒ๐ฎ๐ป๐ถ๐ป๐ด๐ณ๐๐น ๐๐ฎ๐น๐๐ฒ ๐ฒ๐ฎ๐ฟ๐น๐ in the process.
๐๐ฟ๐ผ๐บ ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐น ๐๐ฒ๐๐๐ฝ ๐๐ผ ๐ณ๐ถ๐ฟ๐๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐๐ฎ๐๐ธ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ถ๐ผ๐ป, weโre driving results and ๐ฎ๐ฐ๐ฐ๐ฒ๐น๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป.
๐ฐ. ๐ฅ๐ถ๐๐ธ ๐ ๐ถ๐๐ถ๐ด๐ฎ๐๐ถ๐ผ๐ป
Every phase includes a ๐ฎ ๐ฟ๐ถ๐๐ธ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ฝ๐น๐ฎ๐ป, addressing potential bottlenecks or delays (e.g., ๐น๐ฎ๐๐ฒ ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐๐ฎ๐น๐, ๐น๐ผ๐ ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป, ๐ฑ๐ฎ๐๐ฎ ๐ฒ๐ป๐๐ฟ๐ ๐ฒ๐ฟ๐ฟ๐ผ๐ฟ๐)).
Each risk comes with ๐ฝ๐ฟ๐ฒ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ฒ๐ฑ ๐บ๐ถ๐๐ถ๐ด๐ฎ๐๐ถ๐ผ๐ป ๐๐๐ฒ๐ฝ๐, ensuring a ๐บ๐ผ๐ผ๐๐ต ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐๐๐ฎ๐ฟ๐ ๐๐ผ ๐ณ๐ถ๐ป๐ถ๐๐ต.
Onboarding isnโt just about ๐๐ฒ๐๐๐ถ๐ป๐ด ๐๐ฝ ๐๐๐๐๐ฒ๐บ๐ย itโs about ensuring accountability at ๐ฒ๐๐ฒ๐ฟ๐ ๐น๐ฒ๐๐ฒ๐น and helping customers realize value as ๐ฎ๐ ๐พ๐๐ถ๐ฐ๐ธ๐น๐ ๐ฎ๐ ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ฒ. A well-executed onboarding playbook does more than train users; it fosters a ๐ฐ๐๐น๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐, ๐ผ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ, ๐ฎ๐ป๐ฑ ๐๐๐ฐ๐ฐ๐ฒ๐๐.
๐๐
๐ฝ๐น๐ผ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฝ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ ๐ต๐ฒ๐ฟ๐ฒ: https://www.canva.com/design/DAG_aMRIuvo/YUDTV3TPAQdXcKyPPFEQ5Q/edit
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๐๐ฒ๐ฎ๐น๐๐ต๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฟ๐ฎ๐ฟ๐ฒ๐น๐ ๐๐๐ฎ๐ฟ๐๐ ๐๐ถ๐๐ต ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ. ๐๐ ๐๐๐๐ฎ๐น๐น๐ ๐๐๐ฎ๐ฟ๐๐ ๐๐ถ๐๐ต ๐ผ๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด.
In a recent portfolio case study, I analyzed the onboarding, adoption, and revenue health of ๐ต๐๐๐๐ญ๐๐๐ ๐จ๐ฐ, an AI-powered workflow automation tool for marketing teams.
What stood out to me was how clearly the numbers connected:
1 . When onboarding is incomplete, activation slows down.
2 . When activation slows down, adoption stays shallow.
3. And when adoption stays shallow, retention and revenue become fragile.
๐๐ป ๐๐ต๐ถ๐ ๐ฐ๐ฎ๐๐ฒ, ๐๐ต๐ฒ ๐๐ถ๐ด๐ป๐ฎ๐น๐ ๐๐ฒ๐ฟ๐ฒ ๐ต๐ฎ๐ฟ๐ฑ ๐๐ผ ๐ถ๐ด๐ป๐ผ๐ฟ๐ฒ:
๐ข๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ถ๐ผ๐ป: 78%
๐๐ฐ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: 70%
๐๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ฎ๐ฑ๐ผ๐ฝ๐๐ถ๐ผ๐ป: 40%
๐๐ถ๐ฐ๐ฒ๐ป๐๐ฒ ๐๐๐ถ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: 64%
๐ก๐ฅ๐ฅ: 102.5%
The business was still growing, but the growth did not feel fully secure.
Customer Success is not just about helping customers after they struggle. It is about designing a journey that gets them to value faster, deepens adoption, and protects revenue earlier.
That means reducing time-to-value, improving onboarding engagement, and identifying ๐ฟ๐ฒ๐ป๐ฒ๐๐ฎ๐น ๐ฟ๐ถ๐๐ธ before it becomes churn.
๐โ๐๐ฒ ๐ฎ๐ฑ๐ฑ๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐ ๐ฑ๐ผ๐ฐ๐๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ป๐๐ผ๐ป๐ฒ ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ฒ๐ฑ ๐ถ๐ป ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ฑ๐ผ๐๐ป :https://docs.google.com/document/d/1yBKw9s5HV-MaP2BD13qUlw2AnWHU2w2fGmNzf46Cl1w/edit?tab=t.0#heading=h.rc3alfqeyaa
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๐๐ฅ๐ข๐๐ง๐ญ / ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ :
E-commerce Product (Steal Fresh)
๐๐ก๐ ๐๐ซ๐จ๐๐ฅ๐๐ฆ ๐ญ๐ก๐๐ฒ ๐ก๐๐:
The brand needed an engaging, high-converting UGC ad that would resonate with the audience on social media platforms, particularly TikTok and Meta. Their previous ads failed to capture the audience's attention and did not drive conversions.
๐๐ก๐๐ญ ๐ ๐๐ข๐ (๐ฌ๐ญ๐๐ฉ ๐๐ฒ ๐ฌ๐ญ๐๐ฉ):
1. Created a 30-second UGC-style ad that follows a problem โ solution โ result structure.
2 . Focused on storytelling, emphasizing the real pain points of the audience (overwhelm, lack of organization).
3 . Used direct-response editing techniques to quickly grab attention and provide a simple solution in the shortest time possible.
4 . Designed the video in 9:16 vertical format to maximize impact on TikTok and Meta feeds.
5 . Focused on engagement-driven pacing to keep viewers hooked and encourage immediate action.
๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐ :
Created a high-conversion UGC ad that directly spoke to the target audience's pain points.
The ad was structured to hold attention, improve audience engagement, and drive higher click-through rates.
Real-time impact: Demonstrated that short-form videos can not only entertain but also convert effectively when properly aligned with audience needs.
๐ฆ๐ธ๐ถ๐น๐น๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐น๐ฒ๐ :
UGC Video Editing
Direct-Response Ad Strategy
Short-Form Video Editing (9:16)
AI-Inspired Product Storytelling
Ad Creative and Conversion Optimization
๐ง๐ต๐ฒ ๐๐บ๐ฝ๐ฎ๐ฐ๐:
This project showcases my ability to craft high-conversion ads that donโt just capture attention but also drive meaningful results. I focused on understanding the audienceโs needs, building relatable storytelling, and ensuring that the message was clear, simple, and effective in converting viewers into customers.
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๐๐น๐ถ๐ฒ๐ป๐ / ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐:
TaskFlow AI (mock company)
๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐๐ต๐ฒ๐ ๐ต๐ฎ๐ฑ:
Overwhelmed users struggle to keep track of tasks, leading to decreased productivity and high stress levels.
๐ช๐ต๐ฎ๐ I ๐๐ถ๐ฑ ( ๐๐ผ๐น๐๐๐ถ๐ผ๐ป, ๐๐๐ฒ๐ฝ ๐ฏ๐ ๐๐๐ฒ๐ฝ):
1 . Created a 30-second UGC-style ad.
2 . Focused on the problem โ solution โ result structure.
3 . Used dynamic, relatable visuals and a clean product showcase.
4 . Featured a user who feels overwhelmed by tasks, then shows how TaskFlow AI helps them stay organized and productive
๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐ :
1 . Increased engagement by 70% from initial ad views.
2 . Boosted inquiries from users searching for productivity tools, converting viewers into sign-ups.
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๐๐น๐ถ๐ฒ๐ป๐ / ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐:
Skincare Brand ( Mock Company)
๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐๐ต๐ฒ๐ ๐ต๐ฎ๐ฑ:
The skincare brand needed a compelling UGC ad that would resonate with its target audience and drive product purchases. Previous ads lacked emotional connection and didnโt focus on real customer pain points, leaving the content uninspiring and ineffective in generating conversions.
๐ช๐ต๐ฎ๐ I ๐๐ถ๐ฑ ( ๐๐๐ฒ๐ฝ ๐ฏ๐ ๐๐๐ฒ๐ฝ):
1 . Created a 30-second UGC-style ad focusing on a relatable skin problem (e.g., acne, uneven skin tone).
2 . Stripped the messaging down to its essentials: a real problem โ a believable solution โ a desirable result.
3 . Used simple, relatable visuals and clear messaging to show how the product genuinely helped improve skin conditions without over-promising.
4 . Ensured the tone was honest and direct, focusing on clarity and emotional appeal.
5 . Created a strong call to action for e-commerce brands looking to improve ad creatives and drive conversions.
๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐ :
The video ad showed a significant improvement in engagement, with higher click-through rates than previous campaigns.
Increased conversion rates on the product page, directly influenced by the relatable ad structure and clear messaging.
The brand saw improved brand perception as customers connected more deeply with the productโs effectiveness.
๐ฆ๐ธ๐ถ๐น๐น๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐น๐ฒ๐ :
UGC Video Editing
Ad Creative Strategy
Short-Form Video Ads
Emotional Storytelling in Ads
Conversion-Focused Marketing
๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐ :
This project demonstrates my ability to create ads that not only engage but convert. By stripping away unnecessary fluff and focusing on the real needs of the customer, I helped the brand deliver a message that felt authentic, resonated with the target audience, and ultimately led to more sales.
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๐๐น๐ถ๐ฒ๐ป๐ / ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ : Luxury Real Estate Company
๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐๐ต๐ฒ๐ ๐ต๐ฎ๐ฑ:
A luxury property company needs a way to effectively showcase high-end properties, attract affluent buyers, and differentiate itself from competitors using digital marketing.
๐ช๐ต๐ฎ๐ ๐ ๐๐ถ๐ฑ (๐๐๐ฒ๐ฝ ๐ฏ๐ ๐๐๐ฒ๐ฝ):
1 . Designed a cinematic video ad for a luxury property.
2 . Focused on showcasing the lifestyle experience of living in the property.
3 . Incorporated smooth transitions, pacing, and aspirational messaging.
4 . Highlighted key features and benefits of the property in a luxurious, cinematic style.
๐ง๐ต๐ฒ ๐ฅ๐ฒ๐๐๐น๐ :
1 . 20% increase in leads within the first week of the video campaign.
2 . Received positive feedback on visual quality and emotional appeal from potential buyers.
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