Jesse Gamble

People are taking "ship fast" way too far.

You can build an app in an afternoon now. That's genuinely amazing. It still doesn't tell you who needs it or what problem it solves.

Eterna Clarity's founder, Jesse Gamble, could have launched Xyterna a month earlier. The core was there,...

Jesse Gamble, Eterna's founder, recorded a quick test of the connector Eterna uses to let outside AI products work on its own systems. None of it uses API keys. Each provider is its ordinary consumer app connecting to Eterna's server as a remote tool source, and all five work on...

AI has made the surface area of a company incredibly cheap and fast to create.

You can build the website, brand, content, automations and even a product in days. That is real leverage. I use it constantly inside Eterna.

But none of it removes the need for demand. You still need...

Building can be the safest place for a founder to hide. I have caught myself doing this.

When the business side gets uncomfortable, it is easy to retreat into the product. Fix another feature. Rework a flow. Make something cleaner.

That work is real. It also happens to be...