Search Performance Optimization
Objective: Improve CTR and increase clicks from search results.
Work Done: Optimized titles and meta descriptions, and focused on high-impression
keywords.
Results: Increased clicks by ~35–50% and improved average position across multiple
queries.
Keyword Recovery +51:
Keyword Performance Recovery Identified and updated underperforming pages, refined keyword targeting strategy, and improved overall content quality. Delivered a strong recovery with +51 keyword growth, bringing 49 total Google rankings and reaching a search volume of 68,050.
Keyword Ranking +39:
Keyword Ranking Improvement Conducted in-depth keyword research and competitor analysis, then optimized landing pages based on user search intent. Achieved a net positive growth of +39 keywords, with multiple keywords climbing to stronger positions on Google SERPs and a search volume reach of 46,520.
GSC Impressions:
Search Visibility Expansion Scaled website visibility on Google by expanding keyword targeting, optimizing existing content, and strengthening internal linking structure. Impressions grew dramatically from thousands to millions, reflecting major gains in keyword coverage and Google search presence.
Organic Traffic Growth Improved keyword rankings and increased organic traffic through on-page optimization, meta title/description rewrites, and search intent alignment. Achieved a steady and consistent growth in clicks of 40–60% over the tracked period, with improved average positions across top queries.
