erbert bryan
I design for how people feel, & build for how products move.
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I led the landing page overhaul by balancing high-level design execution with rapid technical deployment. Beyond static screens, I pushed the prototype into production, shipping a fully functional, AI-Coded MVP to validate interactions and motion before handoff to our engineering team.
I collaborated on a 3-person team to redesign the core buying funnel. We overhauled product discovery, simplified card layouts, friction-tested the checkout process, and created custom illustrations for utility pages to build an intuitive, high-converting retail experience.
I designed a modern court booking web app that simplifies scheduling into a direct, low-friction flow. As "vibe-coded" pickleball sites flooded the local market, many suffered from bad UX disguised as fast builds—garbage inputs leading to broken user journeys. SmashHub needed to...
End-to-end redesign of an asset finance webapp across both product and brand touchpoints. From overhauling the landing page and restructuring the core web app to crafting product features, logo animations, and marketing assets, I designed a cohesive ecosystem designed for maximum user engagement.
