Emanuele Pasin

UX Law 3: Chunking

Chunking breaks information into manageable groups, linked to Miller’s Law in psychology.

Chunking helps users find and understand content quickly. Grouping content with hierarchy allows designers to match user interpretation of data.

design system for a parking booking system. light/dark mode support with variable tokens.

UX Law 2: Choice Overload

People often feel overwhelmed by too many options, a phenomenon called choice overload. This concept ties into Hick’s Law.

Too many choices can complicate decision-making and harm user experience.

To address this, consider breaking decisions into multiple...

UX law 1: Aesthetic Usability

Users often see attractive designs as more user-friendly. Good-looking designs spark positive emotions, making people believe the product works better. This happens because appealing visuals give an illusion of seamless functionality and boost user...