Elouise Pretorius's Work | ContraWork by Elouise Pretorius
Elouise Pretorius

Elouise Pretorius

Information Designer specialising in branding and much more!

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Followed by GALLERY L

Johannesburg, South Africa

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Johannesburg, South Africa

Smart Living — Tech Summit Event Identity & Digital Collateral Smart Living is an innovative tech and smart-lifestyle brand bringing people together to create meaningful change through connectivity. The Challenge: Develop an energetic, modern brand identity for the Smart Living Summit that seamlessly translates across event signage, digital attendee cards, and large-scale conference slide decks. The Solution: We crafted a flexible visual identity system centered around a circuit-node motif, representing community networking and tech innovation. Driven by a high-energy palette of electric blue, coral, and teal, paired with clean geometric typography and dynamic constellation patterns, the identity creates a cohesive, memorable experience across all physical and digital touch points. Collateral & Digital Application Event Access & Lanyards: Dual-colored ID badges with customized fabric lanyards featuring woven constellation network patterns and logo repeats. Exhibition Banners & Signage: Tall pull-up banners pairing high-contrast event photography with overlayed geometric network webs and bold call-to-action typography. Digital Profile Cards / Mobile UX: Sleek mobile-first team member cards with integrated circuit linework, arched headshot frames, and bio excerpts. Presentation Decks & Conference Collateral: Modular slide decks featuring duotone photo treatments, coral speaker banners, and node-grid background graphics for the Smart Living Summit.
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Cover image for CEM Mining — Corporate Brand
CEM Mining — Corporate Brand Identity & Collateral Design CEM Mining is a specialized consultancy delivering focus-centric, practical solutions to the mining and mineral extraction industry. The Challenge: Modernize and elevate the brand’s industrial presence, creating a identity that appeals to corporate stakeholders while remaining grounded in technical precision. The Solution: We designed a brand identity around a concentric geological focal mark, representing geological strata, radar target mapping, and laser-focused consulting. Paired with a charcoal, slate, and metallic gold color system, bold typography, and a suite of high-end corporate collateral (billboards, stationery, branded outerwear, and site merchandise), the visual identity positions CEM Mining as an authoritative, forward-thinking industry leader. Out-of-Home & Billboard Advertising: High-impact, dark-mode environmental displays combining industrial imagery, worker portraiture, and gold contrast typography. Corporate Stationery: Clean, executive letterheads incorporating subtle background watermark rings of the contour mark and structured footer details. Branded Apparel & Gear: Premium dark outerwear (puffer jackets) featuring stitched metallic gold logo detailing and two-tone inner hood lining. Field Merchandise: Earthy ochre-orange matte aluminum water bottles and field equipment featuring full brand mark prints for on-site durability.
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Cover image for Die Krans Laerskool — Primary
Die Krans Laerskool — Primary School Brand Identity & Web Design Industry: Primary School Education Concept & Inspiration (Logo Creation) Symbolic Heritage: Grounded in Biblical symbolism (Psalm 127:3-5 and the Fruit of the Spirit) and rooted in local heritage. Iconography Integration: Weaves together five core motifs—an arched window of opportunity, a piece of fruit, a flourishing tree, radiant sunlight, and a mountain cliff silhouette (krans). Together, these symbolize a safe haven designed to foster growth, independence, and love. Color Palette Inspiration Nature & Energy: Inspired by the iconic purple jacaranda blooms, balanced with deep cosmic blues. Warmth & Joy: Energized with contrasting accents of vibrant orange, warm yellow, and red, conveying enthusiasm and a welcoming learning environment. Die Krans Laerskool is a primary school dedicated to nurturing young minds in a safe, loving, and growth-oriented environment. The Challenge: Modernize the school’s visual identity while honouring its faith-based foundations, local landscape heritage, and commitment to holistic child development. The Solution: We created a warm, cheerful brand identity centered around an arched window emblem that integrates symbolic motifs—sunlight, a flourishing tree, a mountain cliff, and the fruit of the spirit. Paired with a Jacaranda-inspired purple and vibrant orange palette, playful typography, and custom digital/print collateral, the new identity positions Die Krans as a dynamic, joyful haven where small steps lead to big dreams.
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Cover image for Haute Creations — Brand Identity
Haute Creations — Brand Identity & Digital Design Haute Creations is a high-end interior and bespoke woodwork brand specializing in luxury spaces and tailored joinery. The Challenge: Craft a brand identity that bridges the raw, organic beauty of natural wood craftsmanship with modern luxury interiors. The Solution: We developed an identity system centered around natural timber rings and custom line-art emblem motifs. Paired with a sophisticated deep navy and metallic gold palette, elegant high-contrast typography, and full digital collateral (business cards, web concept, and social grids), the new look positions Haute Creations as a leader in high-end bespoke space solutions.
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