Elody S.
Senior Digital Transformation Consultant | Automation, AI, H
New to Contra
Elody is ready for their next project!
Adapting SEO for Gemini across the North American market means shifting from old keyword tactics to a more human, structured approach: high-quality articles, clear answers, better intent mapping, and stronger E-E-A-T signals.
It’s a constant process, and it definitely takes more production time, but the traffic gains can be real when your content is understood and surfaced by AI-driven search.
For you, has the transition to Gemini-ready SEO felt easy or more challenging than expected?
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Designed a modern bilingual prospectus for Mustela, integrating both French and English in a balanced, easy-to-read layout.
I worked on the visual structure, typography, color harmony, and overall brand consistency to ensure the content flowed naturally in both languages.
A simple, elegant piece that aligns with Mustela’s soft, trusted brand identity, while remaining informative and accessible.
How do you approach bilingual communication in your own projects?
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Worked on a promotional campaign for a Quebec education program from concept and message to graphic design and Meta Ads (Facebook & Instagram).
Visuals, messaging, targeting, optimization… a full creative + marketing package.
What’s the first thing you look at when judging a campaign : the visuals or the message?
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WordPress Brand Experience + Booking System
I redesigned a complete brand experience on WordPress using clean typography, a custom color palette, and cohesive visual styling (client’s logo only). The site includes:
an integrated booking system
a smooth, intuitive user flow
SEO-ready structure for better visibility and faster performance
A modern, efficient, high-converting website designed to help the client get found, and booked.
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