Elody S.
Senior Digital Transformation Consultant | Automation, AI, H
New to Contra
Elody is ready for their next project!
Did you know that companies with strong internal communication are up to 25–30% more engaged and productive, and that email newsletters remain one of the most trusted channels to build that connection, both internally and externally?
A good newsletter isn’t just about sharing updates.
It’s about creating a feeling: clarity, trust, and a moment that makes people smile.
That’s how brands connect with their teams, their clients… and their communities.
And for creators?
We shape those moments. We turn information into emotion. We make communication human again.
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Adapting SEO for Gemini across the North American market means shifting from old keyword tactics to a more human, structured approach: high-quality articles, clear answers, better intent mapping, and stronger E-E-A-T signals.
It’s a constant process, and it definitely takes more production time, but the traffic gains can be real when your content is understood and surfaced by AI-driven search.
For you, has the transition to Gemini-ready SEO felt easy or more challenging than expected?
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Designed a modern bilingual prospectus for Mustela, integrating both French and English in a balanced, easy-to-read layout.
I worked on the visual structure, typography, color harmony, and overall brand consistency to ensure the content flowed naturally in both languages.
A simple, elegant piece that aligns with Mustela’s soft, trusted brand identity, while remaining informative and accessible.
How do you approach bilingual communication in your own projects?
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Worked on a promotional campaign for a Quebec education program from concept and message to graphic design and Meta Ads (Facebook & Instagram).
Visuals, messaging, targeting, optimization… a full creative + marketing package.
What’s the first thing you look at when judging a campaign : the visuals or the message?
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WordPress Brand Experience + Booking System
I redesigned a complete brand experience on WordPress using clean typography, a custom color palette, and cohesive visual styling (client’s logo only). The site includes:
an integrated booking system
a smooth, intuitive user flow
SEO-ready structure for better visibility and faster performance
A modern, efficient, high-converting website designed to help the client get found, and booked.
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