This video was produced as a product demo for a SaaS platform designed to help creators build personal websites and monetize their audiences with ease.
The challenge was that the original landing page didn’t clearly communicate why users should subscribe or how intuitive the...
After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels.
I worked with a creator to turn her story — making extra income through her Stan store — into a video that felt native to the ICP. Authentic,...
Shot and edited this for Sapphic Smash, a new queer pickleball open play series in LA.
The goal was to turn niche community energy into playful, shareable content that showed off the vibe of the event and draw in new faces.
Used t.A.T.u.’s “All the Things She Said” as a nod to...
Produced this campaign in collaboration with Big Brothers Big Sisters of America and Être Girls to be distributed across The Female Quotient social channels on International Day of the Girl.
I led the full production: sourcing and setting up two pop-up studio environments...
For this GTM launch with StealthIQ, I owned the concept, script, shoot, and edit - Crafting a narrative that transformed a marketing agency launch into a brand story with a strong point of view.
Here’s what the final result looked like 👇
