Elizaveta Malodkina
Communication and content specialist
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Full-Cycle SMM Coverage — C.E.T. International Youth Mobility, Vilnius
Short description:
Week-long daily content production for an international Erasmus+ youth project — stories, posts, reels, and TikToks produced and published every single day.
About the project:
C.E.T. Platform organised a week-long Erasmus mobility in Vilnius bringing together high school students from Bulgaria and Lithuania. I was the sole SMM specialist for the entire project, responsible for the full content cycle — from filming to publishing — every day for a week, in real time, while the project was actively happening around me.
What I delivered:
1. Daily Stories — captured workshop moments, candid interactions, and behind-the-scenes content daily. Focused on making each story feel live and personal, not polished or staged, to reflect the real atmosphere of the mobility.
2. Daily Posts — every morning selected the best photos from the previous day's footage, designed visuals in Canva using the project's brand template, and wrote copy describing what happened. Each post had to be informative, warm, and engaging for both participants and external audiences.
3. Daily Reels — edited a video recap of each day's highlights, selected music, added covers aligned with the project's visual identity, and matched the text from the daily post format. Produced under tight daily deadlines with no dedicated editing time.
3. TikToks — created trend-based and challenge-format videos adapted for a younger audience, keeping the tone fun and platform-native while staying connected to the project's themes.
This wasn't a one-off campaign. It was seven consecutive days of content production with a hard daily deadline — film, select, design, edit, write, publish, repeat. Every piece of content had to go out on time regardless of how long the day's programme ran. I managed the full pipeline solo, coordinating with two team members for filming support when needed.
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Event Coverage and Social Media Content — Ateities Galimybių Mugė, Vilnius
Short description:
Same-day content production for a live youth fair — from filming to published post within hours.
About the project:
Tavo Europa participated in the Ateities Galimybių Mugė (Future Opportunities Fair) at the National Martynas Mažvydas Library in Vilnius. On day two of my internship, I was responsible for the full content cycle: filming the event, editing, and publishing to Instagram the same day.
What I delivered:
1. On-site filming of the fair — stand coverage, audience interactions, team moments.
2. Reel and carousel post produced and published same day.
3. Copywriting for the post caption in Lithuanian, maintaining Tavo Europa's warm, youth-facing tone.
4. Creative concept for the hero post — a fake SMS conversation format: "You really changed this year" / "I randomly stopped by one stand at a youth fair" — designed to feel native to Instagram and immediately relatable to a young audience.
Instead of a standard event recap, the post leads with an emotional outcome — personal change — and traces it back to one small, casual decision. It's the kind of content that makes someone stop scrolling because it feels like their story, not an ad.
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Campaign Concept, Copywriting & Design — Tavo Europa, Erasmus+ Youth Organisation
Short description:
End-to-end campaign creation for an international youth volunteering organisation — concept, copy, and visual design.
About the project:
Tavo Europa is a Lithuanian non-profit helping young people access Erasmus+ opportunities. I developed the full creative package for their Summer 2026 campaign — from initial concept to final poster design and email copy — with zero briefs and full creative ownership.
What I delivered:
1. Campaign concept and creative direction for two promotional posters
2. Copywriting for all poster text including headline, body copy, and CTAs
3. Visual design of both posters combining photography, typography, and brand elements
4. Email newsletter copy for campaign distribution
The thinking behind it:
The brief was simple: get young people to apply. My answer was to make it feel personal, not promotional. "Dear future me, thanks for applying" speaks directly to the person who's on the fence. The Starter Pack format turns abstract programme types into something tangible and relatable — objects you recognise, not bullet points you skip.
Email Newsletter Copy:
The brief was to explain five different programme types without making it feel like a brochure. The solution was to write it like a friend explaining options — direct, specific, with a bit of personality in every section.
Highlights:
- "You don't need a gap year to have a life-changing experience" — hook designed to remove the biggest mental barrier
- Each programme described in its own voice, not a copy-paste format
- "No death by PowerPoint" — honest, disarming, memorable
- Closing CTA soft and encouraging, not pushy: "You don't need to have it all figured out. You just need to start."
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Brand Relaunch and Content Strategy — English Speaking Club, Vilnius
Short description:
Full content overhaul for a student club rebranding — from strategy to copy to social media execution.
About the project:
When the English Speaking Club rebranded from casual weekly meetups to a monthly speaker format, I took ownership of the entire content layer. That meant building the strategy from scratch, writing all the copy, managing two platforms simultaneously, and shaping a brand voice that felt genuinely youth-to-youth — not institutional.
What I delivered:
1.Media promotion strategy document to scale the club's reach beyond university to all Vilnius youth
2.Full SMM cycle on Instagram and Telegram — planning, copywriting, visuals, engagement
3. All promotional copy: event announcements, speaker introductions, post-event recaps, CTAs
4. Discussion scripts and moderator question sets designed to turn passive attendees into active participants
5. Content calendar aligned with monthly event rhythm
The result:
A club that went from low-retention casual meetups to a structured, growing community with a clear identity and consistent voice across every touchpoint.
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