Elizabeth James
Copywriter helping brands turn ideas into words that attract
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Created landing page copy for Serein, a haircare brand focused on simple, nourishing routines. The messaging was designed to make haircare feel approachable while clearly communicating the benefits of a streamlined routine.
I developed the headlines, supporting copy, product messaging, and calls to action to create a clear customer journey and encourage visitors to explore and purchase the products.
My role: Copywriting & Creative Direction
Focus: Landing Page & Conversion Copy
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I created an email marketing campaign for Nola & Co. to introduce a new collection and encourage customers to explore the latest pieces.
The copy was built around a simple, inviting message that creates curiosity while keeping the brand voice stylish, warm, and approachable. The email combines a strong subject line, engaging body copy, and clear calls to action to guide readers from interest to purchase.
My role: Copywriting & Email Marketing
Focus: Email Campaign & Conversion Copy
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Created product copy for Aurelle’s Classic Shoulder Bag, focusing on its timeless design, everyday versatility, and practical details.
The messaging was written to make the product feel desirable while clearly communicating what makes the bag useful for both everyday and occasion wear. The tone keeps the brand feeling polished, confident, and effortless.
My role: Copywriting & Creative Direction
Focus: Product Description & Brand M
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Created a social media advertising concept for Lumina, a beauty and wellness brand. Developed compelling messaging and creative direction around the idea that skincare should fit naturally into everyday life.
The copy focuses on building an emotional connection with the audience while communicating the brand’s benefits in a clean, relatable, and visually engaging way.
My role: Copywriting & Creative Concept
Focus: Social Media Advertising
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15