Elishema Fishman
18 years designing complex tools at Amazon & beyond.
New to Contra
Elishema is ready for their next project!
AWS CodeCatalyst was Amazon's next-generation developer platform, a unified environment bringing together source control, CI/CD, project management, and team collaboration into a single, integrated experience. As the sole designer on the workflow automation feature, I led the end-to-end design of CodeCatalyst's CI/CD pipeline experience from 0-1, one of the platform's most complex and technically demanding areas.
Developers and DevOps engineers needed to create, configure, run, and troubleshoot automated workflows without getting lost in technical complexity. Existing AWS developer tools had significant usability gaps, and CodeCatalyst represented a fundamental rethink of how developers could work across the full software delivery lifecycle.
I drove the process from customer research and design principles workshops through multiple rounds of prototyping and usability testing, ultimately shipping a dual-mode experience — a visual workflow builder and YAML editor — that let users work in whichever mode matched their expertise, with clear status tracking and inline troubleshooting throughout.
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Twitter generated $400M annually from its API through enterprise contracts and data licensing. Many large businesses relied on streaming endpoints to collect data and use application code to parse it. To ensure their streams functioned properly and delivered the right data, they needed robust monitoring tools.
While API v1.1 had been in use for years, the Developer Platform team had recently launched API v2 for enterprise customers, with plans to deprecate v1.1. However, customers told their account reps they couldn't adopt v2 without essential monitoring tools—features currently only available on the legacy GNIP console.
This project focused on bringing the most common and valuable GNIP monitoring tools into the Twitter Developer Portal, ensuring enterprise users could successfully migrate to API v2.
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When I joined the Twitter Developer Platform team in October 2021, I saw major opportunities to expand the Portal's functionality. We had a new strategy to open the platform to more developers, moving away from the old platform that had been closed off to enterprise data licensing customers only. I pitched leadership on running a design sprint to create a vision for the new site. After getting buy-in, I organized and moderated the sprint, then worked with my design partners and cross-functional team to develop the vision. We validated the designs through concept testing, and I led the design work as we built out the most requested features, with additional vision work prioritized for future quarters.
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Built a design system from scratch for a KYC SaaS platform — token architecture, 10 production-ready components, and full documentation. (https://www.elishemafishman.com/portfolio/simur-design-system)
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