Elina Mirgalieva
Brand strategy, GTM & PR for luxury & Web3 brands
New to Contra
Elina is building their profile!
Full brand & marketing strategy for a healthy confectionery FMCG brand entering a crowded wellness category.
Work Done
Consumer research, market analysis, competitor benchmarking. Brand positioning: "Pleasure without guilt or compromise." Two-tier portfolio strategy (Gourmet and Lifestyle), complete brand platform and communications framework.
Result
Brand elevated from local craft to cultural positioning. Established presence in e-grocery and retail shelves with a growing loyal customer base.
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Full brand launch for a natural cosmetics brand where the hero ingredient — hemp oil - triggered consumer scepticism. Zero to market.
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Brand Strategy & Regulatory Communications for Krondstadt Asset Management
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