Eliana Dedda
Brand identities • Websites Italian taste, worldwide vision.
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Eliana is ready for their next project!
Minimalist Website for Textile Door Specialist
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Website designed for Dooor, an Italian company specialized in textile doors. The client asked for a very clean website with a very clear organization. They liked geometry and order, so the website is minimal on purpose and it clearly showcases a clean and simmetrical grid.
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Website designed for Dooor, an Italian company specialized in textile doors. The client asked for a very clean website with a very clear organization. They liked geometry and order, so the website is minimal on purpose and it clearly showcases a clean and simmetrical grid.
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iRAD — Brand Identity & Website
iRAD is a Swiss teleradiology company providing specialist radiological reporting and support to hospitals, clinics and medical centres.
The goal was to build a visual identity that could communicate expertise and reliability without relying on the cold, clinical aesthetics traditionally associated with healthcare.
Starting from the brand identity, I developed a softer and more contemporary visual language through a distinctive colour palette, refined typography, generous whitespace and rounded graphic elements. The visual direction balances the precision of a highly technical service with a more human and approachable personality.
This language was then translated into a bespoke website, designed from scratch around iRAD’s content, audience and positioning. Subtle motion and graphic details add personality while maintaining a clear and intuitive experience across desktop and mobile.
The result is a brand that feels professional and credible, while deliberately moving away from the conventional visual codes of the medical sector.
Scope: Brand Identity · Logo Design · Art Direction · Website Design · Digital Art Direction
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