Meta ads account review for a massage and cupping center in Gaza that books through WhatsApp, Messenger and Instagram. The audit found Reels and Stories conversations cost about $0.63 vs. $0.15 on the Facebook Feed, two ad sets with the same targeting were competing in the auction, and almost a third of the budget went to a visits campaign. Limited placements to Feed, paused weak ads, moved spend to messaging campaigns and set up an A/B test on age. Early result: CPM down about 27% and CTR up from 6.1% to 7%.
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Performance ads for an online fashion store with a seasonal sales target and a fixed budget. Ran Meta and Google campaigns with prospecting kept separate from retargeting of product viewers and abandoned carts, set up e-commerce events (view, add-to-cart, purchase) in GA4 and Conversions API with order value, tested creatives weekly and focused spend on the highest-margin products. Result: 30% above the seasonal sales target with the same budget.
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WhatsApp booking automation + Meta ads for a service business that depends on bookings. Built a clear ad-to-WhatsApp journey, automated first replies, request sorting and reminders for customers who didn't finish booking, tracked every booking back to its ad with UTM tags and GA4, and shifted budget to the campaigns and hours that converted. Result: 52% more bookings with no increase in ad budget.
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Real estate lead generation on Google + Meta: rebuilt campaigns around buying intent, set up GA4, GTM and Meta Conversions API so every lead is credited to its real source, excluded unqualified keywords and audiences, and tested forms and messages. Result: 45% lower cost per lead with the same lead volume, plus a weekly report on spend vs. results.
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