Egege Rufus
Logo & Brand Identity Designer | Logos, Brand Kits, Business
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NurtureHound is a friendly, intuitive sales and automation CRM designed to help professionals stay consistent with follow-ups and client nurturing.
The goal of this identity was to create a brand that feels warm and approachable while maintaining modern SaaS clarity and scalability.
The visual system centers around a loyal basset hound icon—symbolizing patience, dependability, and proactive support—paired with clean typography and a soft, modern gradient palette.
The final result is a flexible identity system designed to scale seamlessly from app icons and dashboards to marketing assets and brand touchpoints.
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