Eduardo González
Senior Graphic Designer | 17+ years of branding expertise
Ready for work
Eduardo is ready for their next project!
A curated selection of brand identity systems created across retail, hospitality, finance, engineering and premium consumer sectors. My role included creative direction, logo design, typography, color systems, custom illustration, patterns and brand applications across print and digital touchpoints. Each identity was developed to provide a distinctive visual personality while remaining consistent, versatile and practical across different formats. Work shown includes contemporary, corporate, luxury and illustration-led branding.
My role: Senior Brand Identity Designer & Art Director
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45
Complete brand identity and visual guidelines for Torrens Economistes, created for consistent use across online and offline communications. I developed a geometric TR monogram and a flexible logo system with primary, horizontal, wordmark and symbol-only versions. The project also defined color hierarchy, typography, clear space, minimum sizes and correct usage, plus applications for business cards, reports, folders, signage, website navigation, email signatures and digital avatars. The result is a clear, professional identity built for consistent day-to-day use.
My role: Senior Brand Identity Designer
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52
Packaging design and visual system for UFORIA, a premium supplement brand with multiple products, strengths and flavor variants. I developed a scalable label architecture for bottles and matching product boxes, maintaining strong shelf impact while keeping every SKU easy to identify. The work included artwork adaptation, dieline setup, CMYK and metallic ink specifications, gold and silver foil, Spot UV, print-ready files and photorealistic ecommerce visuals. The result is a bold, cohesive product family that can grow without losing brand consistency.
My role: Senior Packaging & Brand Designer
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End-to-end packaging design and production artwork for NOPE, a premium supplement brand. I developed a cohesive multi-SKU system across bottle labels, blisters, pouches, masterboxes and countertop displays, balancing a bold visual identity with real print-production requirements. Work included dieline adaptation, Pantone/CMYK setup, metallic foils, Spot UV, embossing and print-ready artwork, plus photorealistic product visuals for ecommerce and marketing. The result is a scalable packaging system designed to stay consistent across formats, flavors and product lines.
My role: Senior Packaging Designer & Print Production Specialist
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62