Ed
Pro

Ed McCulloch

Motion designer, Retoucher, Ai artist.

Cover image for One of the issues with a lot of ai imagery is that everythin...
One of the issues with a lot of ai imagery is that everything is in focus. Nothing should ever be perfect. Look for motion blur, people out of focus. People moving with intention. Imagery created in Flora using Seedream 4.0
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"Ai only takes 5 mins to make" I hear this all the time but great imagery whether ai or not is all about iteration. Changing and working with tools that make the best work. Never be happy with the first image, why I love Flora is that it lets you keep building on top of past gerations. Then you can bring into photoshop and edit.
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While i've been posting my ai work a lot recently.. my main passion is motion. Not just any motion, clean ux design. Using a figma files and bringing an saas to life is my main joy.
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We are cooking! 🔥 #veo3 #flora
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Best way to get into ai images? Think like a photographer, put all images your make into one image set to make sure they work as a collection. Tell a story around your vision. #7DaysOfGiving (https://www.instagram.com/explore/tags/7daysofgiving/)
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Cover image for This project explores how unconventional fine-tuning (via JS...
This project explores how unconventional fine-tuning (via JSON) can bring imperfections like pores, healed scars, freckles, and texture back into the image
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Cover image for A few months ago I was approached to add sun glasses onto ai...
A few months ago I was approached to add sun glasses onto ai models. They were finding it difficult to get them exactly as they should be. In my early uses of Flora I ended up creating a workflow to integrate and added glasses onto models. These were to be used as references so when I add the glasses using real product images in photoshop, I can see ideas for shadows and highlights when compositing. I'm exclusively adding my workflows on @Contra to help this amazing community. Thanks! https://app.florafauna.ai/join-project/7fbe18f7-f2a6-4524-98d9-52c3b0a6c5c6
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Cover image for Iteration is so important in creative work. What I love abou...
Iteration is so important in creative work. What I love about node based ai workflows is it allows you to keep moving and tinkering with your idea as it comes into your head. Using exact prompts to change exact parts of your image. I used to think ai was like a slot machine, I would had a prompt and I would wonder if it would ive me what I wanted. This really took a lot of my time away from by creative and on the final piece. Software like flora has made it so much easier to iterate and produce better work with precision. Allowing me time to focus on the editing and final pieces of my image or video. Flora workflow shared https://app.florafauna.ai/join-project/7df15bad-6573-44e7-a074-91f998f81b2f
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Cold Voltage: AI-Driven Coffee Brand Creation
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It's all in keyframes. Simple yet lots of tweaks and time watching over and over to get the timing right. Work for Amex via Dentsu and Tag
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Cover image for Working on some ui scenes tracked using Mocha pro. Always fe...
Working on some ui scenes tracked using Mocha pro. Always feel ui works great in situ 🙌
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it's all in the keyframes. Previous ui and motion work for @adobe created at London agency TagWW. Showcasing adobe express for students.
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Cover image for Previous design work for Riser app. My first time using the ...
Previous design work for Riser app. My first time using the Manrope type face and I instantly fell in love. San serif with character.
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Previous motion work for Progessionlab. Illustrating their core social pipeline.
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Recent logo animation for Cobi
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Previous work for Workplace/ Meta. Turning Figma slides to motion graphics! Work created at London creative studio Tapestry (https://tapestry.co.uk/).
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Cover image for 3D key visual for Buhler :: Behance
3D key visual for Buhler :: Behance
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Cover image for Behind the scenes Animations
Behind the scenes Animations
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Cover image for ux motion graphics
ux motion graphics
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Cover image for Mama honey ai retouching
Mama honey ai retouching
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Cover image for Megadeth beer product ai visuals and retouching
Megadeth beer product ai visuals and retouching
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Cover image for Manhattan Foundation image retouching
Manhattan Foundation image retouching
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