Ed McCulloch
Premium App Demo & SaaS Promo Video Designer
it's all in the keyframes. Previous ui and motion work for @adobe created at London agency TagWW. Showcasing adobe express for students.
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Product Motion Detail — Rubric
For this SaaS explainer, the focus was structure and clarity.
Having the founder in shot, alongside his voice, helped make the product feel more human and easier to understand — not just a polished UI walkthrough.
The motion design supported the story by guiding the viewer through what the product does, who it helps, and why it matters.
Founder voice → product story → SaaS explainer
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For this piece, the focus was interactivity and momentum.
The product needed to feel active quickly, without overwhelming the viewer with too much information at once.
Video for Versegaming.
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Product Motion Detail — Riser
A short app promo moment built from Figma UI.
For this piece, I used animated circles and visual markers around the interface to make the platform feel active, connected and easier to understand.
The aim was to turn static product screens into a clearer motion system — showing how information, actions and users connect across the platform.
Figma UI → product motion → app promo sequence
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