Ed McCulloch
Premium App Demo & SaaS Promo Video Designer
A first look at STILL. A camera app I’m designing and building around my love of photography and colour.
I’m exploring how to make photographic controls feel creative and simple: an exposure dial, film-inspired looks and a space for your own LUTs, while keeping the image at the centre of the experience.
No black bars getting in the way of your image.
Sharing a few UI details from the current design. Still in development, with more to come as I test it.
#UIDesign #ProductDesign #InteractionDesign #CameraApp
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it's all in the keyframes. Previous ui and motion work for @adobe created at London agency TagWW. Showcasing adobe express for students.
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Product Motion Detail — Rubric
For this SaaS explainer, the focus was structure and clarity.
Having the founder in shot, alongside his voice, helped make the product feel more human and easier to understand — not just a polished UI walkthrough.
The motion design supported the story by guiding the viewer through what the product does, who it helps, and why it matters.
Founder voice → product story → SaaS explainer
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For this piece, the focus was interactivity and momentum.
The product needed to feel active quickly, without overwhelming the viewer with too much information at once.
Video for Versegaming.
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