To create a new B2B challenger bank brand in the UK, I led research into business owner needs and built the strategy, as well as the name, for UK bank, Mettle.

To help Heinz capture attention in social media in the UK, I created a strategic framework which directed social media activity for the brand across channels.

To help Africa's largest insurer launch a new challenger bank in South Africa, I created a brand strategy which guided identity, product development and more.

To help drive greater engagement with UNICEF and its causes, I created a new brand strategy and campaign for the brand to roll out globally.

Creation of a strategic framework and social media strategy to put TikTok at the front of EMEA culture in social and beyond.

Creation of a new global brand strategy for Reebok to ignite growth in the footwear and apparel sector