4 Week Brand Creation or Repositioning
DuBose Cole
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About this service
Summary
I've created a brand strategy framework, I've used on clients from multinational corporations like SEGA and Reebok through to startups like Clair and Mettle.
It uses 4 key components: Audience challenge, product position, point of difference and brand platform to give you a flexible framework for growth through brand.
Process
A 4 week process includes:
Onboarding and Introduction. A kickoff meeting begins a period of discovery on the brand and includes up to 5 stakeholder interviews within the organization.
Development / Refinement. A series of 3 meetings covers off my synthesis of your information into a brand framework which we review together.
Signoff and Socialization. Final sign off on the brand framework is then supported with up to 2 rollout meetings into your organization.
What's included
Brand Strategy
A concise 15-20 slide presentation covering every element of your new brand, including: - Brand Mission - Brand Vision - Audiences - Brand Positioning - Product Benefit Hierarchy - Point of Difference - Competitor Audit - Brand Platform - Tone of Voice - Communication Behaviours - Visual Guidelines It does not include in the base price visual identity creation, naming or asset creation.
Example projects
Skills and tools
Marketing Strategist
Business Strategist
Gmail
Google Ads
Google Analytics
Slack
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