VINCI - Museum Branding & Visual Identity
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SONO - 3D Hydration App, Web & Animation
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Client:
We want to stand out… but also play it safe.
Us:
Cool cool, so like… a neon beige?
Helvetica Medium Gray won’t get you remembered.
Bold moves > blended moodboards.
Because when you play it too safe, you end up with:
Airbnb, but with a more hotel website vibe
Tesla, but make it more Corolla-ish
“We’re different,” in a layout we’ve all seen 14 times this week
You’re building something big.
So act like it.
Pick weird.
Pick clear.
Pick brave.
Your brand should start conversations — not fade into the feed.
Let’s make it unforgettable.
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Medication reminders shouldn’t feel clinical.
They should feel calming.
Elli App is design for the people who worry. The people who care. The people who love.
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