MJ · Draaft Studio's Work | ContraWork by MJ · Draaft StudioMJ · Draaft Studio
Brand, web & app UI design for startups and growing brands
Full rebrand and client portal for Breeefly, a legal-tech product that turns scattered texts, emails and documents into attorney-ready case briefs. Taken from idea to a working product: brand, marketing site and the app itself. Brand identity, packaging and website for Joséphine’s, a French-inspired coffee house on historic Dauphin Street. The script wordmark, blush palette and roast bags carry the 18th-century salon feel from the counter to the six-page site. Brand, website and app for Shimly, a back-office platform for the trades: scheduling, estimates, crews and payroll in one place. Designed for owners on the go and crews on the jobsite, from the morning brief to the crew check-in. Brand, product and web design for Flowello, a platform that helps founders turn an idea or skill into a real business. From the marketing site and stage quiz to the member dashboard where founders track leads, follow-ups and momentum.